Achievements & Case Studies

The Campaign Against Living Miserably is targeted at young men aged between 15-35. The campaign offers help, information and advice via a phone and web service. Anyone, regardless of age, gender or geographic location can call the line.The campaign was launched as a pilot by the Dept of Health in Manchester on Dec 15th 1997, and then rolled to Merseyside, Cumbria and later Luton & Bedfordshire.  In 2004 the Dept of Health announced the end of the pilot.  However, those involved on the ground felt it was important the line was continued, and CALM,  the charity was launched March 31st 2006 with ads on MTV and posters and billboards provided by JCDecaux, Clear Channel and Viacom across England in April and May 2006. 

Working with people from the music, sport and club scenes, CALM encourages young men to ‘open up’ and sort out their problems. CALM has a strong and very real presence through club flyers, posters, beermats, gigs and in the media. 

There are many reasons why young men need a campaign like CALM.  Everyone has their own life, with different interests, circumstances, pressures and problems. But men aren’t supposed to talk about stuff, so it can be hard to know where or who to go for help when life gets on top of them. 

 Here is a graph showing the suicide trends on Merseyside, CALM launched there in 2000. 

Young male suicide trends on Merseyside 98-08

  
On Merseyside we have now seen a 55% reduction in young male suicide.

Get Help

Us guys aren’t naturally the most forthcoming about dealing with pressure and often bottle our problems up.  It’s really encouraging that there is a charity like CALM to offer the help and support that a lot of  men need when they feel low.

Sonny Wharton, DJ
Sonny Wharton, DJ

Articles about issues:

PTSD and the Everyman

PTSD and the Everyman

Every day we hear stories about tragic life ending events, caused by crime or tragic accidents. There seems to be little written about how the survivors and witnesses cope with the aftermath.

4 Comments | 2,544 views
A Word from CALM Director Jane Powell: Gender & Suicide

A Word from CALM Director Jane Powell: Gender & Suicide

Jane Powell: “It is fantastic to see Samaritans finally and fully taking on board that gender roles and stereotypes play such a key part in suicide”

3 Comments | 2,168 views
A Problem Shared…

A Problem Shared…

All of us have a responsibility to make sure that we tell our stories. It’ll help others realise that this won’t kill them and that they can enjoy life again, says John Worrall

1 Comment | 1,927 views