The Department of Health’s responsibility for c.a.l.m. ended March 31st 2006, and we launched our independence with ads and billboards across the country.
Throughout April our cool ads went out on MTV (MTV Hits, MTV Base, MTV Dance, MTV2 and MTV).
The ad will also went down phones via Mobuzz (check out www.mobuzztv.com).
And from 27th March there was some pretty hard-hitting billboards popping up around the country, with free space donated by Clear Channel, JCDecaux and Viacom.
Finding the resources to keep the phoneline and website going will be an ongoing struggle, but we will continue to develop the website with discussion boards, a music maker and a graffiti wall all now due imminently.
There may be some changes to helpline service, and we will let you know how this goes.
If you’ve got articles, ideas, comments, events that you want to put up here then email janepowell@thecalmzone.net.
