We never stop looking for ways to keep this website live, run the helpline for longer hours and tell more young men they can contact CALM in a crisis.

So how about these apples! We've got a banging new E-store www.savethemale.org (click here) that is officially open for business. We're stocking some off-da-hook shizzle, for as little as £1. Our designers are whizz-banging away in the CALM workshop to produce some seriously sick stock, which will be adorning those electronic shelves soonish.

Come on people, we all live in the real world - instead of buying someone another worthless piece of shit for their next birthday or anniversary or engagement or baby shower or stag do - why not buy them something that really means something. Anything you buy from the CALM E-store will ensure that CALM will reach more young men before it's too late.

So let me recap. You spends as little as a £1. We continue to 'Save the Male'. You get some philanthropic kudos. Now tell me that's not a great idea. Just place an order and it’ll be delivered before you can say: “You shouldn't have”.

For a peek at the merch, click here.

Lindsey Bezzina