CALM are stoked to announce a mutual love in with the brilliant SoulCulture, the premiere music and lifestyle online magazine who launched #OKNotToBeOK, a campaign to open a new conversation on mental health and raise awareness and support for our generation. With a common goal of ending the stigma of mental health amongst young people in the UK, CALM and Soul Culture will be supporting each other with future collaborations with the ultimate aim of spreading the message that ‘being silent isn’t being strong’. WATCH THIS SPACE
Launched in April of this year, OK Not To Be OK is SoulCulture’s ongoing campaign to raise and spread mental health awareness and support among 18-35s. Their campaign will include local and international awareness initiatives; including an anti-stigma editorial media campaign lead by features and interviews with inspiring and well-known artists – including Ne-Yo, Wretch 32, Oddisee, Big K.R.I.T, Wiz Khalifa, Marsha Ambrosius, Rudimental, Esperanza Spalding, Chrisette Michele, Murs, Fashawn and more – plus round table talks and community building events.
Check out some of their recent activity:
“SoulCulture celebrates music, it’s culture and history – but another part of the brand’s long-term mission is about people; the people behind the music, the people digesting music, and the cyclical impact of music on life and vice versa,” says SoulCulture founder Marsha Gosho Oakes. “Depression is so epidemic it’s become a norm. Be it stress, anxiety, doubt, low self-esteem or anger, they’re all interlinked and we sing and rap about it – but we’re collectively not doing or talking enough about it in real terms.”
Within 48 hours of the campaign launch the twitter hashtag #OKNotToBeOK reached 85,000 accounts creating over 200,000 impressions. The campaign has so far been covered by specialist and mainstream outlets such as MSN, MTV, HipHopDX and Vibe.
Read more: www.oknottobeok.com
• Join the conversation on Twitter with the hashtag #OKNotToBeOK
• Join the conversation on Facebook: facebook.com/OKNotToBeOk