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The Bigger Issues Thunderclap

Were you part our #BiggerIssues campaign with Lynx? If so, THANK YOU – the level of support received for this campaign was extraordinary. A little summary below…

On Monday 2nd November, the campaign launched with the news that 42% of men have considered suicide according to research carried about by YouGov. It was incredibly well received, with the likes of singer/songwriters Tulisa Contostavlous, Ronan Keating and Frankie Cocozza, Fun Lovin’ Criminals’ Huey Morgan, cricketer Stuart Broad and, of course, CALM Patron Professor Green tweeting and Instagramming about it and encouraging their followers to park the small talk and start discussing #BiggerIssues.


The campaign built over the course of the next 2 weeks to a social media peak on International Men’s Day (19th November) with a ‘Thunderclap’ message going out across all participants’ social media channels at 8am, highlighting the issue and making it one of the most talked about topics on Twitter. We asked people to join Stephen Fry and sign up to the Thunderclap via and you did… in your thousands (2,344 to be precise)!

Not only have we reached over 23,401,875 eyeballs with our message that suicide is the biggest single killer of UK men under 45, but as a result of pressure applied by CALM with backing from over 30 top suicide prevention charities we secured a Parliamentary debate on male suicide for the first time ever on International Men’s Day.

CALM has been inundated with supporters’ and writers’ personal stories, which have been so powerful that some of them have been replicated on Huffington Post as part of their ‘Building Modern Men’ initiative throughout November. We asked you ‘what is it like to be a man today?’ and we continue to welcome your thoughts on the subject. Contact if you’re interested.

All this is, of course, only the beginning. The Thunderclap message contained a link to the #BiggerIssues online ‘hub’ where the conversation continues, through films (like Professor Green’s recent ‘Suicide and Me’ documentary), tweets, personal experiences and articles, which can start to bust some myths around male suicide and the challenges that men face today.

We don’t need to forget about that celeb’s hair, or a certain CALM Patron’s vegan meatballs, or even the newest Topgear presenter, but let’s remember to discuss#BiggerIssues and keep our men alive by talking. If you want to be kept informed of more immediate action you can take to help CALM, join our Instant Action Network (IAN).

Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.

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