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CALM is on the Buses

Reading BusesCALM has been chosen as Reading Buses’ dedicated charity for 2016, following a shortlist vote by bus employees.

Martijn Gilbert, Reading Buses’ chief executive, said: “CALM were a very popular choice among our employees taking nearly double the amount of votes as the second place.

“Whilst Reading Buses is at the forefront of gender diversity, indeed we believe we have one of the highest percentages of female drivers in the country, the bus industry has traditionally been a male dominated environment and many of our colleagues and customers fit into the target group of the campaign.

“But a key message for us, and shared by CALM themselves, is that it’s not just about men. The wider work of the campaign centres around the broader topic of suicide and how it affects everyone.”

“It recognises that women have many men in their lives – be it partners, family, friends or colleagues – and many of us have been affected in some way by a suicide, or even potential causes such as depression.

“This is a particular topic close to our hearts at Reading Buses as it will be for many organisations and people.”

Matt Williams, co-ordinator of the Thames Valley CALMzone, said: “By promoting CALM and raising awareness Reading Buses are making a real difference by reaching all men, indeed the whole community, to spark those conversations that may save lives. Being silent isn’t being strong.”

Reading Buses will hold various events throughout the year, with funds raised going towards CALM.

Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.

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