When Kiss FM’s Majestic started getting trolled whilst streaming video online, no one expected that he would see the funny side. But that’s exactly what happened when members of the closed Facebook group Slamber City began to flood his feed with the comment “M9”, part of the group’s notorious strategy for freaking people out and hijacking other groups.
Majestic saw the potential to turn this into something positive and decided to join forces with Slamber City. Reaching out to the group’s admins, he shared his plan to create a new track in collaboration with Slamber City that he could share on his Kiss FM show. He also wanted to use the proceeds for something positive and so chose to raise funds for CALM and anti-abuse charity Paws for Kids.
Majestic turned around the single in just three hours, and asked some of the 52,000 Slamber City group members to contribute shout-outs, which he featured on the track. The single majestically swooped into the itunes top 40 and the top 10 in the itunes dance chart helping to raise awareness and support for CALM.
“I felt there were kids who were part of this group that want to do something positive as a collective,” Majestic explains. “Giving them something that they could be proud of and push together in the shape of a charity single meant we were using the power of the Slamber City group for a positive reason!”
Mickey Slim, from Majestic’s label Random Mandem, also had great things to say about the effort: “Majestic is a big supporter of the CALM ethos and has wanted to do something to help for quite a long time now. In a society where people are so self focused it is refreshing to see a charity like CALM supporting people who are in some of their darkest times.”
Jane Powell, CEO of CALM, said: “It’s incredible to see how Majestic has taken something often seen as negative like trolling and turned it into something positive. The awareness and support for CALM that ‘Slamber Takeover’ has raised is truly amazing and much needed. I can’t wait to see what comes next.”
Check out and buy the single ‘Slamber Takeover’ on iTunes, with proceeds to CALM here!
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