To suggest that The Sides of March 2016 was a success would be about as understated as Ambrose Burnside’s very sideburns themselves.
The boys behind The Sides of March absolutely smashed their monetary target of £10,000 and ended up generating in excess of £15,000 for us at CALM.
The dust has now finally settled after Burns Night 2016 which marked the end of the first Sides of March sideburn growing charity fundraiser campaign. This however is merely the beginning as they are just getting started…
During their first campaign (which was just 6 weeks long from the date of inception) The Sides of March appeared on TV via London Live and the subsequent online video was viewed over 6,000 times in just one day via Facebook. They generated over 350 donations with an estimated 75 participants spreading the word via their sideburns all around the world from London to Vancouver and from Antigua to Albania.
The boys generated almost 2000 followers on Twitter and on Instagram and appeared in a multitude of online and international press outlets including Uproxx, Mashable, The Evening Standard, The Metro, The Daily Telegraph, The Daily Mirror, The Sun and the worlds busiest new website The Daily Mail Online.
Their message was spread far and wide and grew almost as much as their sideburns.
The end of the 2016 campaign was marked by an inaugural Burns Night hosted by friends at the Holborn Studious. Tickets quickly sold out and the evening was an amazing cocktail of fun and hairy faces, emotion and empowerment, as well as some incredible fundraising and prize winning.
CALM’s CEO Jane Powell, opened the show with a speech marking the first year of the Sides of March….somewhat poignantly on the exact day of the 10th Anniversary of CALM.
There was fun and games with Pin the Sideburns on the Donkey, corporate sponsorship from Love Smoothie Bikes and a plethora of prizes donated from The Sides of March friends and sponsors for the Burns-bids and raffle.
The prizes included:
A weekend break for 10, Wembley FA Cup VIP Tickets. Wembley VIP Rugby Tickets, Boxing event tickets, Dinner at Sushi Samba, Martial Arts and Fitness classes, sports memorabilia artwork, designer clothing, gift vouchers and many, many more.
One of the highlights of the evening was the Burn Off which is a face off of the year’s top 10 sideburn growers with the winner being decided by a judging panel and the crowd.
The end of the event was marked by speech from the founder member emotionally thanking everyone involved for their incredible support and rally support for future campaigns. As he said: “The future is hairy…but hopefully a little less scary”
The whole Sides of March campaign was designed to face up to suicide. Literally. The sideburns are there on your face to create a talking point and encourage people to talk about a generally taboo subject. Ultimately to generate interest in The Sides of March in a fun and engaging way all for an amazingly good cause. CALM!
The Sides of March wanted to do something to lower the alarming statistics that suicide is still the single biggest killer of men under the age of 45. Growing Sideburns with them throughout the month of March is a great way to start.
To everyone who was involved in The Sides of March thanks from us all at CALM for such an incredible amount of money and awareness raised.
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