We’ve teamed up with the Huffington Post for ‘Building Modern Men’, a month long campaign of film, stories and in depth research exploring masculinity.
CALM has teamed up with HuffPost UK for a month-long focus around men to highlight the pressures they face around identity, and to raise awareness of male suicide.
The campaign is guest edited by Tennis World No.1, Andy Murray and launched with the film #BoysDoCry, asking familiar faces like Rizzle Kicks’ Jordan Stephens, Owen Jones and James Buckley about the last time they cried.
To address some of the issues at hand, the stories and experiences present a snapshot of modern life for today’s men: the difficulty in expressing emotion, the challenges of speaking out, as well as kick-starting conversations around male body image, LGBT identity, male friendship and mental health.
The blog series kicked off with a piece from CALM CEO, Jane Powell calling for a change in attitudes to men and boys. CALM regular Ant Meads discussed his struggle with depression and HuffPo UK Editor Poorna Bell wrote a letter to the husband she lost to suicide.
Later this month we’ll be releasing details of our Masculinity Audit, an in-depth research piece supported by HuffPo UK. The findings include the results of a questionnaire sent to thousands of people in the UK, with questions on how gender affects how we perceive ourselves and each other; and how we experience pressures across work, relationships and through the media. It includes the key finding that men who’ve been very depressed are less likely than women to talk to anyone about it (55% of men compared to 67% of women).
Interested in writing a blog for Building Modern Men? Email email@example.com.
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