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#ManYourLocal sparks 22,000 conversations

To mark International Men’s Day 2016, we invited CALM supporters far and wide to #ManYourLocal and help get guys talking by putting #ManDictionary beermats in pubs, clubs and cafes.

My oh my did you guys fulfil the brief! An epic 22,000 beermats winged their way onto tables and under pints across the nation, sparking conversations with their piss-take puns about masculinity and being a man. Here’s where…

Thanks everyone for taking the time to #ManYourLocal (and if you did, don’t forget to let us know where you dropped your beermats). Here are some of our favourite snaps from the weekend. Cheers!

myl8 mly6 myl9
myl3 myl2 myl1



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