For World Mental Health Day, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin and heart-throb star of Love Island (and new CALM ambassador), Chris Hughes.
Chris sent the internet into commotion when we launched ‘L’Eau De Chris’ – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.
Here are some choice reactions from the last couple of days…
— Jules (@JuJulesberry) October 9, 2017
Can you imagine Chris Hughes just sitting there crying for hours to make this water ? what has the world come to
— ALICE (@alicesmoothey) October 9, 2017
Why has chris Hughes launched his own water with topman ‘infused with his tears’ this stuff can’t get any weirder ?
— ✨ aps ✨ (@AmberKeelyPolla) October 9, 2017
Who the fuck in the right mind would buy a bottle of tap water infused with Chris Hughes ‘tears’? Wtf has happened ??♂️
— Ashley Shannon (@ashjoe98) October 10, 2017
— Celebrity News ✨ (@UpdatedCeleb) October 9, 2017
I’m confused why would people wanna drink Chris Hughes’ tears?
— Matt (@MattHerbert10) October 9, 2017
Water ‘Infused’ with a Chris Hughes tear ?? biggest load a shite I’ve ever seen ?
— Stephen Cairney (@Stephencairney1) October 9, 2017
Right. That’s it. I’ve seen some fucking shite on social media in 2017 but this Chris Hughes thing has tipped me over the edge…
— Dan Austin (@_DanAustin) October 9, 2017
Chris Hughes is seriously releasing water that’s infused with one of his tears…?
I’ll take 50.#LEauDeChris
— Dressing Perfect (@dressingperfect) October 9, 2017
Why is everyone too dumb to realise it’s a marketing stunt for Topman boxers ?♀️ fml
— Libby_Δ_Gillard (@Libby_Gillard) October 9, 2017
Eh are people for real? How don’t people get that chris Hughes is advertising the topman boxers n not actually the water n it’s a joke?
— Jayne Emmett (@Jayneemmett) October 9, 2017
Literally died from cringing watching Chris Hughes new advert but now I understand what it’s about it, good on him! Someone needs to do it!
— Stephanie (@baby_unicorn_) October 10, 2017
Of course, after the reveal there was plenty of ? and praise…
I take back my earlier ‘cringe’ comment. This is actually very powerful
— Reacts (@Reacts12) October 11, 2017
— Ben Anthony (@BAnthony_VGS) October 10, 2017
— Kirsty Gray (@Kirstyg89) October 10, 2017
I was so confused by Chris Hughes tear infused water?? but actually is such a clever way to raise awareness of mental health in men ??❤️
— Jam (@jameirex) October 10, 2017
Probably the best marketing campaign I’ve ever seen this.
— Cam (@CamHefter) October 10, 2017
— Andy Garner (@AndyGarner09) October 10, 2017
— Petrus du Plessis (@PetrusduPlessis) October 10, 2017
— Linzi Robertson (@Linzi_Robertson) October 10, 2017
So you won’t be seeing L’Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L’Eeau De Chris merch in our #DontBottleItUp exclusive auction.
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