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Some choice L’eau De Chris reactions

For World Mental Health Day, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin and heart-throb star of Love Island (and new CALM ambassador), Chris Hughes.

Chris sent the internet into commotion when we launched ‘L’Eau De Chris’ – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.

Here are some choice reactions from the last couple of days…

? Laughter





 ? Delight



Of course, after the reveal there was plenty of and praise…




So you won’t be seeing L’Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L’Eeau De Chris merch in our #DontBottleItUp exclusive auction.

The full story      |     Four ways to support #DontBottleItUp  

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