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Some choice L’eau De Chris reactions

For World Mental Health Day, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin and heart-throb star of Love Island (and new CALM ambassador), Chris Hughes.

Chris sent the internet into commotion when we launched ‘L’Eau De Chris’ – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.

Here are some choice reactions from the last couple of days…

? Laughter





 ? Delight



Of course, after the reveal there was plenty of and praise…




So you won’t be seeing L’Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L’Eeau De Chris merch in our #DontBottleItUp exclusive auction.

The full story      |     Four ways to support #DontBottleItUp  

Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.

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