For World Mental Health Day, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin and heart-throb star of Love Island (and new CALM ambassador), Chris Hughes.
Chris sent the internet into commotion when we launched ‘L’Eau De Chris’ – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.
Here are some choice reactions from the last couple of days…
— Jules (@JuJulesberry) October 9, 2017
Can you imagine Chris Hughes just sitting there crying for hours to make this water ? what has the world come to
— ALICE (@alicesmoothey) October 9, 2017
Why has chris Hughes launched his own water with topman ‘infused with his tears’ this stuff can’t get any weirder ?
— ✨ aps ✨ (@AmberKeelyPolla) October 9, 2017
Who the fuck in the right mind would buy a bottle of tap water infused with Chris Hughes ‘tears’? Wtf has happened ??♂️
— Ashley Shannon (@ashjoe98) October 10, 2017
— Celebrity News ✨ (@UpdatedCeleb) October 9, 2017
I’m confused why would people wanna drink Chris Hughes’ tears?
— Matt (@MattHerbert10) October 9, 2017
Water ‘Infused’ with a Chris Hughes tear ?? biggest load a shite I’ve ever seen ?
— Stephen Cairney (@Stephencairney1) October 9, 2017
Right. That’s it. I’ve seen some fucking shite on social media in 2017 but this Chris Hughes thing has tipped me over the edge…
— Dan Austin (@_DanAustin) October 9, 2017
Chris Hughes is seriously releasing water that’s infused with one of his tears…?
I’ll take 50.#LEauDeChris
— Dressing Perfect (@dressingperfect) October 9, 2017
Why is everyone too dumb to realise it’s a marketing stunt for Topman boxers ?♀️ fml
— Libby_Δ_Gillard (@Libby_Gillard) October 9, 2017
Eh are people for real? How don’t people get that chris Hughes is advertising the topman boxers n not actually the water n it’s a joke?
— Jayne Emmett (@Jayneemmett) October 9, 2017
Literally died from cringing watching Chris Hughes new advert but now I understand what it’s about it, good on him! Someone needs to do it!
— Stephanie (@baby_unicorn_) October 10, 2017
Of course, after the reveal there was plenty of ? and praise…
I take back my earlier ‘cringe’ comment. This is actually very powerful
— Reacts (@Reacts12) October 11, 2017
— Ben Anthony (@BAnthony_VGS) October 10, 2017
— Kirsty Gray (@Kirstyg89) October 10, 2017
I was so confused by Chris Hughes tear infused water?? but actually is such a clever way to raise awareness of mental health in men ??❤️
— Jam (@jameirex) October 10, 2017
Probably the best marketing campaign I’ve ever seen this.
— Cam (@CamHefter) October 10, 2017
— Andy Garner (@AndyGarner09) October 10, 2017
— Petrus du Plessis (@PetrusduPlessis) October 10, 2017
— Linzi Robertson (@Linzi_Robertson) October 10, 2017
So you won’t be seeing L’Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L’Eeau De Chris merch in our #DontBottleItUp exclusive auction.
Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.
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