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How you can #ChangeThePicture

Together this International Men’s Day, let’s smash stereotypes and #ChangeThePicture for men everywhere. Here’s how.

1. Meet the 12 men behind the pictures

So slick. Successful. Athletic. Confident. Surrounded by mates. Winning at life. Right?

On the face of it, yes. But each picture of each man featured in #ChangeThePicture belies their real story. Meet the guys here.

2. Share the campaign

Help smash stereotypes by sharing the #ChangeThePicture campaign. Head over to Instagram @realmen_stories or find CALM on Twitter and Facebook to share posts and join the conversation.

3. #ChangeThePicture DIY style

What pushes your buttons when it comes to social media stereotypes? Feel pressured to look macho? In control? Do it your way and #ChangeThePicture by posting any photo that tells your real story.

Related issues

Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.

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