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How you can #ChangeThePicture

Together this International Men’s Day, let’s smash stereotypes and #ChangeThePicture for men everywhere. Here’s how.

1. Meet the 12 men behind the pictures

So slick. Successful. Athletic. Confident. Surrounded by mates. Winning at life. Right?

On the face of it, yes. But each picture of each man featured in #ChangeThePicture belies their real story. Meet the guys here.

2. Share the campaign

Help smash stereotypes by sharing the #ChangeThePicture campaign. Head over to Instagram @realmen_stories or find CALM on Twitter and Facebook to share posts and join the conversation.

3. #ChangeThePicture DIY style

What pushes your buttons when it comes to social media stereotypes? Feel pressured to look macho? In control? Do it your way and #ChangeThePicture by posting any photo that tells your real story.

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