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Jack & Chris have a chat in a cab

2017 was packed with some huge CALM moments: marathons, festivals, epic adventures, and tear-infused bottled water. Yep, to mark World Mental Health Day in October, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin, and heart-throb star of Love Island, Chris Hughes.

L’Eau de Chris – bottled mineral water infused with a Chris Hughes tear – was launched and quickly revealed to be ludicrous. Ludicrous that men bottle up their emotions every single day. And ludicrous that suicide remains the single biggest killer of men under 45 in the UK.

Some of the reactions to our #DontBottleItUp prank were, well, brilliant. Check out the top ones here. But we wanted the reaction of the man himself, so we put Chris in a cab with fellow CALM ambassador Jack Rooke to discuss the campaign, how to keep spirits high, and cold water swimming. Watch the footage below.

CALM’s free, confidential, and anonymous helpline and webchat are open every day, 5pm – midnight. If you need support, or know someone that might, more information is available here.

Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.

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