Meet Will. He’s the brains behind award winning campaigns from big hitting brands including Marmite , Heineken and booking.com, as well as CALM’s very own #Project84. This October, he’s taking to the streets of London to walk against suicide with hundreds of others who believe that the UK’s suicide statistics are unacceptable.
On October 26th, CALM is uniting against suicide at the Lost Hours Walk. It’s a chance to deal with grief differently and defiantly by taking up space, talking about loss, and supporting each other through life’s tough times. Something Will and his colleagues at Adam&EveDDB are keen to get behind.
“We feel very strongly that the world in which we live needs to change for the better. I think the more people that can come out and display solidarity about suicide, the less stigmatised it becomes.”
As well as being angry about the fact that 16 people are killing themselves every day in the UK, Will admits to enjoying a challenge – and the Lost Hours Walk is no mean feat. But, although the distance of the walk is pretty hefty (there’s a choice to walk 10 or 20 mile routes), Will’s more worried about staying awake.
“My biggest problem is that I can sleep for England, honestly, it’s becoming a problem. I’m less worried about the walk, and more worried about trying to keep myself awake.There’ll definitely be lots of caffeine and sugar on the night!”
Caffeinated drinks aside, does Will have a training strategy to ensure he can go the distance? Of course he does, he’s a planner by discipline afterall. He believes part of the secret lies in numbers – you can’t fall asleep if your mates are there to keep you company.
“I am roping in my girlfriend and I’m also going to get my sister and her boyfriend to come along to the Lost Hours Walk. We’re going to get a group from work together too, so it’s not just me walking on my tod around London at 3am.”
But, whether you’re signing up for the Lost Hours Walk alone or with friends, family and colleagues, you’ll find hundreds of others to walk alongside – all of whom are passionate about making a change, as well as continuing to fund CALM’s life-saving services.
That’s not all you’ll gain from racking up those miles. Aside from getting the chance to meet new people and discover new places, studies have shown that walking has benefits to mental and physical well being. Is that something that Will’s looking forward to?
“I don’t walk anywhere near as much as I’d like to, but this is a great way of getting to do a little bit more of it. Every now and again I’ll walk back to my flat from work. It’s around 5 miles, so a good hour and a half walk home, and the headspace that you get is brilliant.”
“I like a challenge and I really like exercise so the idea of walking 20 miles in the middle of the night sounds like a great challenge. I think I will really, really enjoy it.”
Want in? If you’re not convinced, Will has a novel way of thinking of things.
“Let’s face it, it will be the most satisfying breakfast anyone has ever eaten on Sunday morning. You’ll have walked twenty miles, you’ll have done some amazing good for an amazing cause, and it’ll make bacon and eggs taste delicious. It’s a win win.”
Up for some bacon and eggs (and walking the Lost Hours Walk for CALM). Sign up here
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