Skip to content Skip to footer

Some choice L'eau De Chris reactions

For World Mental Health Day, we pulled a prank on the British public with our partners in crime Topman, photographer Rankin and heart-throb star of Love Island (and new CALM ambassador), Chris Hughes.

Chris sent the internet into commotion when we launched 'L'Eau De Chris' – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.

Here are some choice reactions from the last couple of days...

? Laughter