Chris sent the internet into commotion when we launched 'L'Eau De Chris' – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.
Here are some choice reactions from the last couple of days...
Can you imagine Chris Hughes just sitting there crying for hours to make this water ? what has the world come to
Why has chris Hughes launched his own water with topman 'infused with his tears' this stuff can't get any weirder ?
Who the fuck in the right mind would buy a bottle of tap water infused with Chris Hughes 'tears'? Wtf has happened ??♂️
I’m confused why would people wanna drink Chris Hughes’ tears?
Water 'Infused' with a Chris Hughes tear ?? biggest load a shite I've ever seen ?
Right. That’s it. I’ve seen some fucking shite on social media in 2017 but this Chris Hughes thing has tipped me over the edge...
Chris Hughes is seriously releasing water that's infused with one of his tears...?
Why is everyone too dumb to realise it's a marketing stunt for Topman boxers ?♀️ fml
Eh are people for real? How don't people get that chris Hughes is advertising the topman boxers n not actually the water n it's a joke?
Literally died from cringing watching Chris Hughes new advert but now I understand what it’s about it, good on him! Someone needs to do it!
Of course, after the reveal there was plenty of ? and praise...
I take back my earlier ‘cringe’ comment. This is actually very powerful
I was so confused by Chris Hughes tear infused water?? but actually is such a clever way to raise awareness of mental health in men ??❤️
Probably the best marketing campaign I've ever seen this.
This is a great idea.
For a brilliant cause.
So you won't be seeing L'Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L'Eeau De Chris merch in our #DontBottleItUp exclusive auction.