Chris sent the internet into commotion when we launched 'L'Eau De Chris' – bottled water infused with his own tears. Of course, as you know by now, this was a bit of fun to raise awareness of the ludicrous fact that 84% of the men bottle up their emotions, and to send the message: open up, #DontBottleItUp.
Here are some choice reactions from the last couple of days...
? Laughter
Can you imagine Chris Hughes just sitting there crying for hours to make this water ? what has the world come to
Why has chris Hughes launched his own water with topman 'infused with his tears' this stuff can't get any weirder ?
? Confusion
Who the fuck in the right mind would buy a bottle of tap water infused with Chris Hughes 'tears'? Wtf has happened ??♂️
Chris Hughes Launches L’Eau De Chris and We’re Confused https://t.co/qskx6rlwCk https://t.co/IXN1xpc7XD
I’m confused why would people wanna drink Chris Hughes’ tears?
? Disapproval
Water 'Infused' with a Chris Hughes tear ?? biggest load a shite I've ever seen ?
? Anger
Right. That’s it. I’ve seen some fucking shite on social media in 2017 but this Chris Hughes thing has tipped me over the edge...
? Delight
Chris Hughes is seriously releasing water that's infused with one of his tears...?
? Suspicion
Why is everyone too dumb to realise it's a marketing stunt for Topman boxers ?♀️ fml
Eh are people for real? How don't people get that chris Hughes is advertising the topman boxers n not actually the water n it's a joke?
? Embarrassment
Literally died from cringing watching Chris Hughes new advert but now I understand what it’s about it, good on him! Someone needs to do it!
Of course, after the reveal there was plenty of ? and praise...
I take back my earlier ‘cringe’ comment. This is actually very powerful
I was so confused by Chris Hughes tear infused water?? but actually is such a clever way to raise awareness of mental health in men ??❤️
Probably the best marketing campaign I've ever seen this.
Hats off.
This is a great idea.
Perfectly executed.
For a brilliant cause.
So you won't be seeing L'Eau De Chris in your local shop any time soon, but you can grab a bottle, alongside some other L'Eeau De Chris merch in our #DontBottleItUp exclusive auction.
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