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CALM Store


Our CALM shop is currently closed. Our Christmas shop is all wrapped up, and our CALM x Dave facemasks are all sold out thanks to our brilliant CALM supporters.

Make sure to check back in soon for more ways to shop CALM.



In search of CALM merchandise to help make the most of your fundraising for CALM? Get hold of that orange and yellow running vest or collection tin by telling us your plans, then follow the link on your welcome email to place your order.

Already registered your activity and still can’t find your link? Let us know here and we’ll point you in the right direction.


CALM Marketplace

Keep scrolling to see great products from supporters and businesses all over the UK, with some or all of their profits from every sale going to our life-saving helpline.

Want to join the CALM Marketplace? Find out more.

Select a category:


  • Big Boys Don’t Cry?

    Big Boys Don’t Cry? e-book is a collection of 60 stories by men – and partners of men – with real lived experiences, young and old, from all walks of life and with a range of mental illnesses, who share their experience and advice for other men. 50p from the sale of every e-book will go to CALM.

    Buy direct from Big Boys Don’t Cry?

  • Books + Beer

    Books + Beer aims to provide a monthly prompt to slow down, with all you need for a relaxed night in, in a box. Books and craft beer, delivered monthly. 50p from the sale of each box will come to CALM.

    Buy direct from Books + Beer

  • Boys Do Cry

    In Boys Do Cry, 12 men share their breakdown-breakthrough moments to change the narrative around masculinity and inspire men of all ages to step into the man they deeply desire to be. 50% of royalties will come to CALM.

    Buy direct from Boys Do Cry

  • Chasing Death

    The book Chasing Death: Losing a Child to Suicide by Jan Andersen attempts to put candid, but heartrending words to the incommunicable pain that surviving families endure following the loss of a loved one to suicide. £3 from the sale of every hard copy will come to CALM.

    Buy direct from Chasing Death

  • Eighty Four

    Eighty Four: Poems on Male Suicide, Vulnerability, Grief and Hope, is a new anthology of poetry on the subject of male suicide. The poems have all been donated to the collection by the authors. All proceeds from the sale of the anthology will come to CALM.

    Buy direct from Eighty Four

  • How To Sort Your Head Out

    Have a look at How To Sort Your Head Out: Build Your Self-Esteem from Luke Pemberton. A personal and optimistic account of recovery from despair (2 volumes). 10% of all sales from both volumes will come to CALM.

    Buy direct from How To Sort Your Head Out

  • Shine Through The Gloom

    Footie fan? Bookworm? Check this gem out: “Shine Through The Gloom” by Mark Crabtree. 2.5% of sales will come to CALM.

    Buy direct from Shine Through The Gloom

  • Talking about your 20’s

    Talking about your 20’s is an autobiographical micro-publication (1-hour read) about the experience of losing a loved one, at just 19-years-old. Exploring the continuous effect of repressing intimate feelings over many years in the hope others will read and follow suit in expressing themselves. Everyone can find this difficult. Trust in those around you. You’re not alone.



    Buy direct from Talking about your 20’s

  • Your First Football Shirt

    Your First Football Shirt is an illustrated book by the Football Shirt Collective celebrating the memories of footballers, journalists and artists first ever football shirt. 50% of profits from every sale will come to CALM.

    Buy direct from Your First Football Shirt

  • Clothing

  • Alec I-K

    Alec I-K make unique, soft, comfortable, high quality casual shirts, without the retail mark-up. They want to positively benefit society around us and stand for better ethics in the clothing industry by supporting organisations aligned with their ambition of improving men’s mental health. 5% of all profits will come to CALM.

    Buy direct from Alec I-K

  • Boys Get Sad Too

    ‘Boys Get Sad Too’ aim to raise awareness for the huge percentage of people that struggle with Mental Health issues with conversation provoking designs. Sometimes it feels like you’re alone. Boys Get Sad Too is here to show you that you’re not. 10% of all Profits are donated to CALM.

    Buy direct from Boys Get Sad Too

  • Centre Front

    Try Centre Front menswear, for the modern man who seeks the optimum balance between the latest trends and classic design. 10% of sales will come to CALM.

    Buy direct from Centre Front

  • Dad Essentials

    The UK’s first Dad-Shop has teamed up with CALM to support dads, and fellas everywhere.  Need a Papa T or sweatshirt? Head to Dad Essentials. £5 for each T Shirt, and £10 for each sweatshirt from the CALM range will come to CALM.

    Buy direct from Dad Essentials

  • Dan Derham Clothing

    Limited edition Tee celebrating Keith Flint. 25% of profits from the T-shirt goes directly to CALM. Designer – Dan Derham. (Printed in neon ink!)

    Buy direct from Dan Derham Clothing

  • Distinction LDN

    Distinction LDN provides high quality and luxury streetwear for all year round – including: Tees, Hoodies & Hats to make anyone stand out in a crowd. We are built from the ground up…
    We will be donating 10% of the profits from our Distinction LDN x CALM collection to CALM to support the good work that they are carrying out.

    Buy direct from Distinction LDN

  • Dress to Undress

    For Men’s handmade custom Jeans that are inspired by rock and roll, and are made in ethical denim, head to Dress to Undress. 5% of every sale will come to CALM.

    Buy direct from Dress to Undress

  • Flower Up

    One man design and fashion studio Flower Up is an aesthetic powerhouse “flowering it up” to creativity as a response to direct toxic masculine traits and the effects of it on his own mental health issues. 50% of profits from the sale of the collection will be donated to CALM.

    Buy direct from Flower Up

  • Graffiti Forever

    It’s been a long and lonely year. Ask your loved ones if they’re really OKAY? Ask them twice just to make sure.
    50% profit on all our OKAY? tees goes to CALM. Shop our range HERE:

    Buy direct from Graffiti Forever

  • Hat Boy Original

    We are a fashion company with the aim of raising awareness and funds for all people who struggle with mental health problems.

    10% of all profits will be donated to The Campaign Against Living Miserably (CALM), who are leading a movement against suicide.

    Buy direct from Hat Boy Original

  • Indoor Kites Clothing

    The collection released on World Mental Health Day is called ‘Area 25’, after the area in the brain associated with depression, anxiety, mood and the normal processing of sadness. Indoor Kites deems it to be of the upmost importance for people to share their emotions and how they are feeling, no matter how small they believe their issue to be. Indoor Kites will donate 100% of profits from the collection for the month of October to CALM.

    Buy direct from Indoor Kites Clothing

  • London Sox

    Born in 2018, London Sox make premium socks, inspired by the creative culture and distinctive street style of London. All London Sox are made from premium combed cotton, using 200 needle machines. Giving you a luxuriously fitted sock, which wears exceptionally well over time. 5% of the sale from each pair will come to CALM.

    Buy direct from London Sox

  • M’n’N Records

    Mental Health and Wellbeing is extremely important to us at M’n’N Records and we are very proud to be supporting CALM. We believe through music we can reach those suffering in silence, encourage them to seek help and speak out.

    Help CALM to continue with their fantastic work by purchasing our finest quality Vinyl Print T-Shirts. 10% of the purchase price will automatically be donated to CALM. Discounts are available on multiple purchases.

    Buy direct from M’n’N Records

  • Make Ready

    Make Ready set out to create a genuine and honest brand that helps promote a positive outlook on life with an awareness of mental health. They believe ‘Mindset is Everything’ and because of this £5 from the sale of every T-shirt in the “Awareness Range” and 10% of profits from other products will come to CALM.

    Buy direct from Make Ready

  • Not Today Co.

    NOT TODAY CO. is a clothing company with a difference that sells Organic & Sustainable clothing. Their message is ‘NOT TODAY’ to giving up, to becoming overwhelmed, to pretending ‘everything’s fine’. By wearing their clothes and sharing their message, you become a part of the NOT TODAY COLLECTIVE. 15% of their profits will go to CALM.

    Buy direct from Not Today Co.

  • Sabato Attire

    Sabato attire is an independent clothing label from South Wales who are inspired by Italian casual clothing culture. We have teamed up with CALM to promote awareness for men’s mental health with our slogan Don’t Keep it in, Talk it out.


    Buy direct from Sabato Attire

  • Silent Noise Clothing

    This new t-shirt collection is dedicated to the Campaign Against Living Miserably, with 80% of the profits made on sales being donated to CALM.

    Buy direct from Silent Noise Clothing

  • Small Stories

    Small Stories (ethically produced, artistically inspired clothing for children) have introduced limited edition Dad sizes of their best selling painted dot shirt in support of CALM. 10% of all sales of this shirt will come to CALM.

    Buy direct from Small Stories

  • Solesmith

    Solesmith, the cult personalised sock company, created ‘Proud Dad’ socks that spread awareness, tackle mental health, create communities and generally do a bit of good.  For every pair of PROUD DAD socks sold, £5.00 will come to CALM.

    Buy direct from Solesmith

  • Takona

    Takona combines automotive themes with positive mental health messages, aiming  to tackle the stigma surrounding mental health and the issue that men don’t talk about their problems.

    5% of profits go to CALM with a further 10% going to a different mental health charity each month.

    Buy direct from Takona

  • Talk Clothing

    Talk Clothing is a clothing brand with mental health at its heart. Providing high quality, fashionable garments is our job and enhancing mental health awareness is our goal.

    Buy direct from Talk Clothing

  • Food and Drink

  • Books + Beer

    Books + Beer aims to provide a monthly prompt to slow down, with all you need for a relaxed night in, in a box. Books and craft beer, delivered monthly. 50p from the sale of each box will come to CALM.

    Buy direct from Books + Beer

  • Crossip Drinks

    Crossip is designed for health conscious people who want to enjoy their social life with no sacrifices, and for those looking to give back to charitable causes. It is a new range of non-alcoholic spirits made from botanical ingredients boasting a rich flavour, texture and body, created by drinks expert Carl Anthony Brown, creating a  powerful sensory experience. Crossip donates 5% fromt he sale of each bottle to good social causes. Current partners are Alcohol Change UK, Papyrus, CALM and Centrepoint.

    Buy direct from Crossip Drinks

  • Good Times Roll

    Good Times Roll is an ice cream brand currently creating and delivering their hand-made ice creams in their North Devon hometown. They understand and recognise the importance of a healthy and resilient mindset as a key tool for pursuing our dreams and withstanding the social pressures that will often tell you otherwise. Therefore, as part of their #TheGoodTimesWillRollAgain campaign, they are donating 100% of profits from their rolled ice cream sales to CALM.

    Buy direct from Good Times Roll

  • The Tea Crew

    How about a chat with your mate over a good cuppa? Try out The Tea Crew’s afternoon tea blend “Puttin’ On The Ritz.”  5% of the profits of every bag sold will come to CALM.

    Buy direct from The Tea Crew

  • Grooming

  • Beesu

    Beesu offer high-quality handmade organic aromatherapy beard products for wax, balm and oil users that are tired of the masculinity script that has been handed to them. We aim to build body confidence and love across genders and ethnicities, keep our ingredients as local and eco-friendly as possible, and focus on the positive mental health benefits of aromatherapy and links to memory. We make beard products that smell better and help you choose the positive memories you want, right under your nose. All at an affordable price with 3% of profits going straight to CALM.

    Buy direct from Beesu

  • Man Polish

    Look and feel good with Renforth & Goddard’s range of moisturisers, made by men for men. 5% of profits from Man Polish goes to CALM

    Buy direct from Man Polish


    With a range of products and an online community, MESOA’s philosophy is simple: change the way men groom for the better – and the way they live for the better, too. 10% of MESOA’s UK profits will come to CALM.

    Buy direct from MESOA

  • Michael Hannah

    Michael Hannah is an independent self care product offering quality with no compromise, for your mood, mind and body. We use mood boosting scents using essential oil blends; sulphate and cruelty free, and quality organic ingredients.

    Buy direct from Michael Hannah

  • Health and Fitness

  • Build & Breathe Pilates

    ”In our busy lives, it’s easy to forget to take a break. Having worked in a fast paced agency for 4 years whilst struggling with chronic pain, I understand that looking after ourselves has to be put first. I started practising Pilates 8 years ago and enjoy the benefits both physically and mentally – I would love to have you involved!

    My Pilates classes are taught live and interactively via video stream, working with a whole body approach to strengthen and mobilise. Using a wide range of equipment to ensure you are continuously challenged, we can work with all abilities to see real change.” Em Hale, founder of Build & Breathe Pilates

    10% of all profits to be donated to CALM.

    Buy direct from Build & Breathe Pilates

  • CBDiablo

    CBDiablo sell organic, lab-tested & 100% natural CBD oils and pastes across the UK. The company strive to make their stamp on the CBD industry by offering unquestionable quality for their price and 20% of their profits come to CALM.

    Buy direct from CBDiablo

  • KIS Fitness

    KIS Fitness provides an online coaching platform that delivers fitness coaching, nutritional guidance and accountability to help men look, feel and perform at their best.

    28 Straight is our kickstart program, created with a vision of simplifying health and fitness to give men the knowledge and confidence to live healthier and happier lives.

    Our next Program starts on July 13th and for every registration we will donate $49 of the proceeds directly to CALM.

    Buy direct from KIS Fitness

  • Ministry of Medals

    Get Your Fight On and run or walk a virtual 5k in support of CALM this May with Ministry of Medals. Sign up today, run, jog or walk (cycle if you want) your virtual race anywhere, record your activity on a tracking app/device, then submit your evidence to claim your medal! £6 from each £12 entry will be donated to CALM.

    Buy direct from Ministry of Medals

  • The Recovery Rooms

    The Recovery Rooms is a Wellness centre, committed to offering an array of different services that provide recovery for the body and mind. They work closely with partners in the local community, the local government, schools and corporates to increase awareness of mental health and to help people in the community overcome any struggles they may be experiencing with their mental health. They’re also donating 5% of their monthly profits to CALM!

    Buy direct from The Recovery Rooms

  • Warrior Addict

    Warrior Addict is a Men’s Yoga Clothing & Lifestlye Brand with a commitment to make a difference in men’s lives through Yoga, Mindfulness and Wellbeing. They sell Men’s Yoga Mats, Tops, Shorts and Pants and have hundreds of Free Yoga Classes available for streaming on their website. £5 from the sale of each yoga mat will come to CALM.

    Buy direct from Warrior Addict

  • Zoom Running with Chrissie

    * 40min live coached run via audio *
    * Run solo, virtually with us
    * Effort based, so you run at your pace – whether that’s scarily speedy or steady
    * Motivation, variety & inspiriting guests
    Your coach is running too (they feel your pain!)
    * Post run virtual Q&A and chance to meet other Zoom Runners

    Buy direct from Zoom Running with Chrissie

  • Homeware

  • ClareHoops

    Pinky Promise: Giclee Printed A3 on ArtPaper unframed. 100% of sales going to CALM.

    Buy direct from ClareHoops

  • Maria Le Fay

    Here at Maria Le Fay we wanted to show our support to such a great charity by donating 20% of profit from every CALM candle sold towards helping those that are struggling. This is a 3 wooden wick candle that is highly scented with Coconut and mango, with gold foil label and a poem on the right side.


    Buy direct from Maria Le Fay

  • SevenSeventeen

    Restore peace and fill your home with the right kind of pong with a candle from SevenSeventeen. £1 from each of their (black label) candles will come to CALM.

    Buy direct from SevenSeventeen

  • The Old Bank Vault


    ‘Heart of Champs’ Special Edition Screen Print, £30 from each print sold to CALM

    Limited Edition of 25, 30 x 30 cm, Signed and numbered on bottom right corner, Certificate of Authenticity provided upon purchase.


    Buy direct from The Old Bank Vault

  • The Terrace

    The Terrace is the home for football gifts, including retro must haves. Visit the exclusive #TeamCALM section where 100% of profits are donated to CALM on any featured products displaying the in support of CALM logo.

    Buy direct from The Terrace

  • Music

  • ‘No Words’

    If you do one thing today, go listen to and buy ‘No Words’ by Riya & The Vanguard Project – a stunning, emotive song, inspired by the artist’s own experience of losing people close to them by suicide. 100% of proceeds go to CALM.

    Buy direct from ‘No Words’

  • Andrew Russell

    Spend some time with Andrew Russell‘s moving single Matthew’s Song, written in memory of his brother. 50% of all profits will come to CALM.

    Buy direct from Andrew Russell

  • Chris Tavener

    Listen to satirical songwriter Chris Tavener‘s Bottle It Up. An ironic song about men struggling to talk. All profits will come to CALM.

    Buy direct from Chris Tavener

  • Craig Gould

    If like us you love country and folk music,  the talented Craig Gould is not to be missed! All proceeds from his singles “Ain’t No Place to Hide” and latest track “Captain of the Seas” out 30 November 2021 will be donated to CALM.

    Buy direct from Craig Gould

  • Ed Lofstedt

    Have a listen to Sweep Me Away, the latest album from Ed Lofstedt.  All profits from the limited edition first pressing will come to CALM.

    Buy direct from Ed Lofstedt


    Goffi’s song “Save Me” is set to be released on 18th December, and is a tribute to their best friend. All proceeds from the track will be donated to CALM. The song is available to buy digitally on iTunes from 18/12/20.

    Buy direct from GOFFI – SAVE ME

  • Liam McClair

    Download the track and listen to Liam McClair singing (beautifully) about getting men talking. All digital sales profits will come to CALM.

    Buy direct from Liam McClair

  • Little Grace

    Get hold of the new single My Bed from Little Grace now. Written for CALM. 10% of profits will come to CALM

    Buy direct from Little Grace

  • Mr Happy Chainsaw

    Check out the new single Safe Place from Mr Happy Chainsaw. All profits will come to CALM.

    Buy direct from Mr Happy Chainsaw

  • Slides

    Spend some time with Pack Years, the final EP from Slides in memory of their drummer Joel Healy100% of profits from downloads and the vinyl will come to CALM.

    Buy direct from Slides

  • The Parasitic Twins

    The Parasitic Twins have released a lo-fi heavy cover of the 90s classic ‘Spaceman’ by Babylon Zoo with all proceeds coming to CALM. Lads.

    Buy direct from The Parasitic Twins

  • Wormhole World

    A Picture Of Good Health 3

    A compilation of 39 artists, almost 160 minutes over two cds (also available separately).  Released on NetLabel Day 2020 – 14 July 2020.

    All profits to CALM.

    Buy direct from Wormhole World

  • Other

  • Blue Deer Creative

    Created to help new and small businesses get an online presence, Blue Deer Creative design awesome websites and run social media campaigns at a fraction of the cost of marketing agencies. 5% of all profits will come to CALM.

    Buy direct from Blue Deer Creative