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Lynx launch #isitokforguys campaign

New LYNX campaign exposes the questions men ask behind closed doors...

CALM partner Lynx has launched #isitokforguys, a Google search-driven campaign that reveals how guys are hiding behind their screen to ask the questions they can’t face asking out loud.

From today, guys typing in these questions will find responses from a dream team of real men. Is it ok to do yoga? Anthony Joshua says ‘of course!’. Is it OK for guys to be friends with women? Will Poulter says ‘bring it on.’