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Fundraising
Page tips

At a glance

Make it personal
Set a target and get the ball rolling
Keep it fresh
Spread the word

Handy pointers

for getting the most out of your fundraising page.

Make it personal

Add a profile pic: Pictures can speak a thousand words. Add a picture to help tell your story, share your fundraising journey and give your friends and family an idea of what their support could fund. Just adding a profile picture to your page could boost your donations by 23%
Tell your story: No matter your reason for supporting CALM, people want to hear about it. Let them know why you’re going the distance to stand against suicide, as well as what and how you’re going to do it. Pages with a story on average receive 36% more donations.

Get the ball rolling

Set a target: Setting a target is a great way to give yourself a goal. It’s a good idea to aim for the minimum you need to pull off your event or do your thing. If you smash through it (yeah you will!), you can always extend the target to encourage more donations.
Donate: Giving what you can from your own pocket can help show your commitment to fundraising. It’s also a good way to kick off donations and set the benchmark for future supporters.

Keep it fresh

Share updates: Whether you’re training in the rain, baking hundreds of cupcakes in your tiny kitchen, or rallying supporters on the street, share updates to show the hard work you’re putting in. Pages with updates can get up to 8% more donations.
Say where the money will go: We know you love CALM, but it’s a good idea to give your friends, family and colleagues an idea of what their money will make possible. The information on our Talking About CALM page is a great place to start. Knowing that £8 can cover the cost of a life-saving call, could encourage supporters to go the extra mile.
Add a video or live stream: Could you tell your story through a YouTube video or livestream? Add it directly to your JustGiving or Tiltify pages.

Get the word out

Share, share, share: Get your event on Instagram, Facebook, Twitter and WhatsApp. Wing it to your email contacts. Try your work intranet, or even local press.
Promote even when you're done: Did you know 20% of donations come in after an event has ended? So, do one last shout about the amazing thing you've done.

How to promote your event

Got questions?

Get in touch with our supporter team