That's right. To coincide with this summer's feast of football, we've teamed up with F&F for the #MarkYourMan campaign, which urges men to support their mates like they would support their team. Through thick and thin; through the highs and the inevitable knocked-out-on-pens-in-the-quarter-finals lows...
F&F will donate £1 from the sale of each #MarkYourMan t-shirt sold in-store between 14 May 2018 and 1 August 2018 to CALM. But that's not all. The handsome chap you've seen modelling said T-shirt? He's very funny, he once beat Rob Beckett in a penalty shoot out on FIFA, and he's CALM's newest ambassador. It can only be one man... Romesh Ranganathan.
I am delighted to be able to be involved with a cause that I think is so important. I have friends and family who have been affected by male suicide and so the opportunity to shed some light on something that affects so many people is a welcome one. I look forward to trying to help make any difference that I possibly can.
Romesh Ranganathan - comedian and new CALM ambassador
We're thrilled to announce Romesh as a new CALM ambassador and here he is fronting the #MarkYourMan campaign alongside his pal and fellow comedian, Rob Beckett.
With Romesh and Rob at the helm, together we can, ahem, tackle a serious issue with authenticity and humour. So, this summer, nip down to Tesco and get a t-shirt, support CALM and #MarkYourMan – whether that’s your dad, your son, your partner or your pal.