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How we launched #Project84

This week, CALM launched a new campaign with our partner Harry’s and the support of ITV.

Project 84 tells the stories of 84 men lost to suicide, representing the 84 men who take their own lives every week in the UK.

We brought together the bereaved families and friends of 84 real men who took their own lives to create magnificent sculptures under the guidance of artist Mark Jenkins.

This week, the 84 sculptures are standing together high above the capital, calling on all of us to take a stand against suicide.

ITV's This Morning has been discussing #Project84 on air all week, with Phillip Schofield and Holly Willoughby interviewing some of the bereaved families about their involvement in the campaign.