For a lot of men, telling a mate how you actually feel is a lot harder than it should be.
In fact, 3 in 5 men in the UK have never told their mates they love them. It’s easy for feelings to get hidden beneath a deluge of banter, which is when things start to bottle up. And that’s not healthy. Because mates need love too.
So we’ve teamed up with Beavertown to do something about it. Together we’re going to reclaim Valentine’s Day for the mates, not just for the couples. Because Big Dave needs to hear those three little words too.
