What It Means to Be a Club Delivering a CALM Service

Being part of a club that delivers a CALM service is more than just wearing our name on your sleeve — it’s about creating a space where teammates look out for each other, champion mental well-being, and support one another through life’s ups and downs.

Whether you’re meeting weekly for sport, monthly for socials, or casually catching up over your fav activity, your club has the power to make a real difference. Here’s how you can be part of something bigger.

What You’ll Do

• Promote CALM’s Message
  Make sure your teammates know about the life-saving support CALM provides — from our free, confidential helpline and webchat to our resources that help people feel less alone.

• Support One Another
  Learn simple, effective ways to check in with your teammates during meetups, socials, or training sessions. You don’t need to be an expert — just someone who cares enough to listen.

• Use Our Monthly Club Pack
  Each month, you’ll receive a pack filled with:

  • Tips on hosting honest, supportive conversations

  • Mental health resources you can share

  • Fundraising ideas and event inspiration

  • Real stories from other CALM Clubs

  • Ways to make a real impact in your community

Why it matters

Every week in the UK, 125 people take their own lives. Many more struggle alone with mental health challenges. CALM exists to change that — and so can you. When clubs like yours stand with us, it sends a powerful message: we’re here for each other, no matter what.Together, we can build a world where living miserably isn't inevitable.

Ready to get started?

Read on for exactly what it means to deliver a CALM club service to your member. If you ever have questions or want to share what your club’s up to, we’re just an email away.

Let’s keep life moving — together.

Guide outline and the support to expect

Welcome to CALM Clubs

• About Campaign Against Living Miserably (CALM)

• Why clubs matter in the fight against suicide

• The impact your club can make

What It Means to Deliver a CALM Service

• Your club’s role: awareness, support, and action

• The values of a CALM Club

• What you don’t need to be: no experience necessary

How to Get Started

• Introducing CALM to your members

• First steps: your CALM welcome guide landing page + what to do with it

Monthly CALM Club Resources

• What to expect each month:

  • Conversation starters

  • Mental health tips & resources

  • Fundraising ideas

  • Real club stories

• How to use the resources during club catch ups or socials

Looking Out for Each Other

• Simple ways to check in with teammates

• Spotting when someone might be struggling

• What to say — and what not to say
  Signposting to CALM’s helpline and webchat

Spreading the Word

• How to promote CALM within your club and community

• Social media, matchday shout-outs, newsletters

• Raising awareness without being heavy-handed

Fundraising with Purpose

• Ideas for hosting events that make a difference

• How to make fundraising fun and inclusive

• Practical tips: planning, promotion, and collecting donations

• Where your fundraising goes and why it matters

Your CALM Club Tools

• Customisable posters and digital assets

• Quick-reference “How to Have a CALM Conversation” guide

• FAQs for club leaders and members

• Contact info for the CALM Clubs team

Stay Connected

• Sharing your club’s story with CALM

• How we’ll support you throughout the year-different topic every month for 12 months.