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More Than A Game

CALM and Carling have teamed up to shine a light on the ordinary people doing incredible things. The ones who show that football is more than a game. Who remind us of the power football can have to bring communities together and build bonds. How it shows there’s always someone on your side. 

With the help of Ashley Cole we’re going to tell the tales of the people who have gone above and beyond – up and down the country, on and off the pitch. The captains, right backs and gaffers who are more than a player. The ones leading from the front. The ones at the heart of their club and their community, using their passion to make a real, life-changing difference. 

First up it’s Gary and Denny Warriors…

Meet Brunsmeer Awareness

Over the next few weeks you’ll also meet a team of over 50s in Grimsby, a women’s team in Sheffield putting mental health at the heart of what they do, a team of dads who support other dads and a side that helps support LGBTQ+ rights.

As Ashley says: “I’ve been up and down the country meeting some inspirational people who are doing amazing things in their community. It’s been so good speaking to them, understanding their stories and seeing the amazing way they’re using football to help themselves, empower others and build better mental wellbeing in their clubs.

“Football has been my whole life and seeing these people using their passion to make a real, life-changing difference makes me feel proud.”

What is Caring United? It’s More than a Team.

Football has always been a massive thing for us – because it’s about being part of something. A reason to get together, do what you love and feel better for it. Because we know that when that whistle blows for kick off nothing else matters: not your job, not your stress, not your bills, not your relationships. And we want to make sure that after the final whistle goes we’re all there for each other too.

And warming up in the freezing cold, the nerves of the first whistle, or taking that dirty bag of kit home to wash again… well, they’re a small price to pay for being part of something bigger. And we wanted to recognise the great work these teams do. Because these sides are more than a team. These sides are part of Caring United. Like with Denny Warriors in the film above, you’ll see that in what they do and you’ll see that on their kit.

And we want more teams to become part of Caring United. We’ll help these teams go even further. They’ll be a brand spanking new kit and we’ll be getting players Mental Health First Aid trained too. Because when we say More Than A Team, we really mean it.






COMING SOON: Become part of Caring United

There are 1.8 million amateur footballers in the UK and we want to find the teams that are making a difference. Applications to get your team to become part of Caring United open in October. You’ll get loads of support to build a club that sticks together in the good and bad times, not to mention new kits, mental health training, and a stronger club.


5pm-midnight | free | confidential | Anonymous

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