CALM was first launched as a pilot by the Dept of Health in Manchester on 15 December 1997, and rolled out to Merseyside and Cumbria in 2000, and later Luton and Bedfordshire.
In 2004 the Department of Health announced that the pilot was to end and invited Jane Powell to close the pilot as she had launched it. Finding that local commissioners and supporters wanted it to continue, she launched CALM as a national charity on 31 March 2006. The launch was supported by ads on MTV and billboards provided by JCDecaux, Clear Channel and Viacom across England in April and May 2006. CALM’s inaugural trustee was legendary music manager Anthony Wilson.
CALM launched its London CALMzone in November 2011, with a world class line-up of DJs including Zane Lowe playing at Topman’s flagship store in Oxford Circus.
Until 2011 CALM was aimed at men aged 15-35. By 2011 it was clear that the volume of male callers aged over 35 was becoming growing and suicide among older men was increasing. CALM consulted extensively with supporters, funders and commissioners before expanding its remit to cover all men in the UK. CALM’s memorandum and articles of association were updated in 2012 to reflect this.