Why giving is good for business
Don't just take our word for it...
Want to make your sales
life-saving?
Read on to see how your business can use what you sell, to save lives from suicide.
Purchase with purpose
82% of consumers shop with purpose in mind*. So it's super important to let them know what yours is and show how your business makes its mark.
*Source: Razorfish
Conscious consumers
71% of consumers feel it’s important to support socially responsible brands*. From start-ups to sole traders, your business is expected to do good.
*Source: CCSI
Sales that standout
53% of under-25s are more likely to purchase a product if the brand advertises that a portion of the proceeds will be donated to a charitable cause.*
*Source: YouGov
The legal bit
Businesses that donate through their sales need an agreement to do so. But no sweat, we've got you covered.
Register
Head over to our partners at Work for Good and click the ‘Fundraise for us’ button to register for free.
Pledge
Create your agreement, choosing exactly when and how you want to fundraise (e.g. £5 of every sale).
Fundraise
Include your fundraising statement at your point of sale, then you can spread the word and get selling!
Aiming to raise over £10,000? Get in touch with our Corporate Partnerships team instead.
Life-saving sales fundraisers
Get inspired by like-minded business owners
LoveLossDiscoballs
LoveLossDiscoballs is run by husband and wife duo Rachel and Warren. They launched LoveLossDiscoballs after Rachel lost her first husband to suicide. The pair’s vibrant cards and gifts are designed to bring joy and comfort, while also aligning with CALM’s mission. 50p from every purchase of their support cards and candles goes towards CALM’s life-saving services.
“We dream of a different world. One where it’s brave to say, “I’m not ok,” where asking your mate if they’re alright - and truly meaning it - becomes as natural as saying hello."
CALM’s work aligns perfectly with this vision. At LoveLossDiscoballs, our mission goes beyond creating support cards, candles, and gifts. We aim to spark conversations, bring comfort, and offer moments of brightness in the hardest times."
Clear for Men
Founded by 24 year old Louis, Clear For Men is a quality skincare brand that reminds men to prioritise their wellbeing. Suffering with anxiety for the first time during the Coronavirus lockdowns, Louis began a skincare routine, allowing him to pause, switch off and focus on himself. Inspired to create his own skincare brand, Louis named his Invigorating Facial Cleanser ‘Take Five’ to give men a reason to take five minutes for themselves; and 7.5% of sales are donated to CALM.
”I realised that self-care is really important for my wellbeing. Just stopping to take five minutes and breath. I started to think of a way in which men could switch off from their daily grind and practise self-care. Clear For Men encourages men to speak more openly about how they feel and achieve great skin in the process.”
Magnum Tattoo Supplies
Founder, Matt, has always been a lover of the industry but with his artistic skills not quite up to scratch, he turned his attention to where his talents lie. Supporting artists, understanding their frustrations, successes and opportunities. He created Magnum on a mission to help tattoo artists get to where they want to be - wherever that may be. As part of Mental Health Awareness Week, they proudly donated £2 of every sale to CALM.
"At Magnum, we’re committed to supporting tattoo artists not just in their work, but in their wellbeing too.
Partnering with CALM felt like a natural fit – we believe in building a community where artists feel seen, supported, and never alone."
Share your story
It’s more than just business. It’s personal. And we get it. You’ve put your heart and soul into creating your business and it’s founded on values that mean something to you. We also know that for many, your business was born out of lived experience. And that story, should you wish to share it, has the power to show people that things can change, even when it feels impossible.
If you’ve ever felt like you couldn’t see a way forward, or you’ve been impacted by suicide in some way, talking about it can help change the conversation. But it’s important to keep it safe for you and your audience.
So here’s a few things to keep in mind...
Know your boundaries: Once it’s out there it’s out there; so take the time to decide ahead of time, what you’re comfortable sharing, how you want to share it and what you want to keep private.
Talk about suicide safely: Talking about suicide and sharing your experiences can create connection, reduce stigma, and help others access the support they need.
However, sharing specific details about method - the ways people attempt or take their own life - can be harmful and triggering.
When sharing your story, it’s okay to be honest and real about how you felt and what you went through. But try to avoid including specific details that could be distressing or make harmful information more accessible to others.
Give a heads-up: Always include a content warning when sharing mental health or suicide related content, so your audience can choose if they want to read on.
Focus on what’s kept you going: The hope. The ambition. The ‘why’ behind your business. Think about what motivates you, why this means so much to you. However big or small, it all counts.
Always signpost support: Opening up the conversation is vital but it’s equally important that people know where to turn for support: https://www.thecalmzone.net/get-support
One in four of us will have suicidal thoughts in our life. When you’re struggling, you often can’t see a way forward. That’s why we’re here to help anyone struggling with life - and provide everyone with the skills to help prevent suicide. Helping people end their misery, not their lives.
Whether you’re finding things tough, feeling suicidal, worried about someone or have lost someone to suicide; CALM is here for you.
FAQS
It’s free to register with Work for Good and create an account. Work for Good charge CALM some fees. But they make sure all the legal stuff is sorted, so we can spend more time doing what we’re here for - helping people end their misery, not their lives.
Once your fundraising has come to an end, head back to your Work for Good account to pay in the total amount you've raised. Your donation will then be transferred over to us.
We’d love that. Regular donations work well for businesses and they work well for us too. That way, we can be there for more people who need us. Simply choose the timeframe that works best for you - monthly, quarterly or anything in between. Once you’ve finished your first agreement, just pop back to your Work for Good account to set up the next one.
Absolutely. Once you’ve created your agreement over at Work for Good, you’ll be given your own bespoke fundraising statement, known as a Commercial Participation Statement. This should be included at the point of sale (e.g. on the product page of your website), to promote your fundraising.
The Code of Fundraising Practice actually recommends linking your donations to sales rather than profits.
Here’s why that’s the smarter move:
No "Grey Areas": Profits can be a bit ambiguous and fluctuate based on all sorts of factors. Sales are black and white.
Guaranteed Impact: By linking to sales, you ensure that every single time a customer buys from you, there is impact for CALM and our life-saving work.
Customer Trust: It’s a great look for your brand! It shows you’re committed to giving back regardless of your bottom line.
Legally, you do need to include a Commercial Participation Statement (your bespoke fundraising statement) at the point of sale. This is so your customers know exactly where their money is going.
It’s much easier for them to wrap their head around "50p from every sale will be donated to CALM" than a vague percentage of year-end profits. It keeps things transparent, honest, and easy to track for everyone involved.
For sure! Refer them over to Work for Good and ask them to mention your business’ name when they sign up.
To use the CALM ‘in aid of’ logo as a business, you’ll need to pay a fee. That’s because HMRC classifies the use of a charity’s logo and brand as a business benefit. If you’re interested, reach out to us and we can give you more info. If not, you can simply use the Work for Good logo for free instead.