Skip to content Skip to footer

Brand partnerships… that save lives

One in five of us will experience suicidal thoughts in our lifetime and everyday 18 people die by suicide. But with your help we can speak to more people, in the right places, before they reach crisis point.


In the first year of a long term partnership commencing in December 2023, we and Beavertown have focussed on loneliness as the key issue within our ‘We Are Not Alone’ campaign - an issue that 52% of UK adults have expressed feeling. In January 2024, the ‘Crush January’ climbing wall activity, followed in April by the ‘Open Up’ crisps on-trade campaign, were the first of many planned activations designed to create moments that bring people together and make life feel worth living.

Find out more


We’ve partnered with Moonpig to create a range of cards that are funny, honest, serious and stupid - the perfect way to show people how you really feel about them…and to show that you don’t need a special occasion to reach out. Our ‘always on’ range has now been supplemented with CALM bouquets and Xmas cards. This is a fully integrated partnership which also includes media support and COTY alignment.

Find out more


Our partnership with Cupra, focusses on the importance of music to your emotional state. Through an ongoing content series, CALM and Cupra aim to harness the power and magic of music, to help people tune into their mental wellbeing and not suffer in silence.

Find out more

Original Penguin

Our partnership with Original Penguin includes both product development and content creation. The ‘Under The Surface’ podcast series hosted by Adam Smith, ‘Smithy’, is now in its third year, and has featured a wide range of guests including BAFTA-winning comedian Romesh Ranganathan, footballers Jack Wilshere and Andros Townsend, and reality star Ashley Cain, all talking openly about their mental health struggles.

Find out more
  • "Collaborating with CALM has been a transformative experience across so many levels at Original Penguin. The charity focuses on a deep understanding of mental health issues and a genuine passion for making a difference. This brand partnership has not only allowed us to support an important cause but also to align Original Penguin with a mission that resonates with our customers.

    Additionally, it has positively impacted our internal team, fostering a sense of pride and purpose in our work. We are incredibly proud of our partnership and look forward to continuing our collaboration. I highly recommend working with them to any company looking to make a meaningful difference in mental health advocacy."

  • "We love collaborating with the amazing team at CALM. The work they do is vital and they have such a clear identity and tonality that supports them in raising much need preventative awareness in addition to the in-crisis support they also offer. Having such a clear identity makes them a joy to work with and there is not greater feeling for the CUPRA team than when we are landing standout CUPRA x CALM comms and fundraising initiatives with true purpose."

  • "Our brand is all about creating moments that matter between people, making CALM the obvious choice as our charity partner. We’re so proud to be working with CALM to connect people across the country and help people find the words to reach out, and, in doing so, help to support their life-saving work."

  • “We’ve enjoyed a fantastic relationship with the CALM team so far and it’s been brilliant seeing our ideas come to life and genuinely help bring people together.

    CALM’s very open-minded, disruptive approach to creating campaigns that really make a difference is something that drew us in from the get go.

    It’s amazing to see what we’ve achieved so far with CALM and we’re very much looking forward to what’s to come.”


Got an idea and wanna work together?


Want to get your business and employees involved too? We can help out with staff fundraising and volunteer opportunities.

Get in touch