Brand partnerships… that save lives
One in five of us will experience suicidal thoughts in our lifetime and everyday 18 people die by suicide. But with your help we can speak to more people, in the right places, before they reach crisis point.
Brand partnerships help take our life-saving message to wherever it needs to be heard. By partnering with CALM your brand could create campaigns and content that break taboos, get consumers talking, help them reject living miserably and raise awareness and funds for CALM’s life saving services.
Here's just a few of our Brand Partners.
Show your customers you care and aren’t afraid to tackle life’s big issues with a partnership that could save lives. Take a scroll and get inspiration from some of our incredible brand partnerships below.
Ready to join us and take a stand against living miserably?
Still need convincing?
Here’s some inspiration on how we’ve partnered with brands:
In the first year of a long term partnership commencing in December 2023, we and Beavertown have focussed on loneliness as the key issue within our ‘We Are Not Alone’ campaign - an issue that 52% of UK adults have expressed feeling. In January 2024, the ‘Crush January’ climbing wall activity, followed in April by the ‘Open Up’ crisps on-trade campaign, were the first of many planned activations designed to create moments that bring people together and make life feel worth living.
We’ve partnered with Moonpig to create a range of cards that are funny, honest, serious and stupid - the perfect way to show people how you really feel about them…and to show that you don’t need a special occasion to reach out. Our ‘always on’ range has now been supplemented with CALM bouquets and Xmas cards. This is a fully integrated partnership which also includes media support and COTY alignment.
Our partnership with Cupra, focusses on the importance of music to your emotional state. Through an ongoing content series, CALM and Cupra aim to harness the power and magic of music, to help people tune into their mental wellbeing and not suffer in silence.
Our partnership with Original Penguin includes both product development and content creation. The ‘Under The Surface’ podcast series hosted by Adam Smith, ‘Smithy’, is now in its third year, and has featured a wide range of guests including BAFTA-winning comedian Romesh Ranganathan, footballers Jack Wilshere and Andros Townsend, and reality star Ashley Cain, all talking openly about their mental health struggles.
Want to get your business and employees involved too? We can help out with staff fundraising and volunteer opportunities.