11th May 2026

Behind the Mask: for Mental Health Awareness Week

Name: Campaign Against Living Miserably
Price range: $

Gaming

Bold text saying 'Behind the Mask' with a stylised face mask to one side.

Date

Mon, 11 May - Sun, 17 May

Location

Your channels and communities

Rin Penrose, a Vtuber taking part in the fundraising event.

We want Vtubers to do what you do best: talk to your communities

Behind the Mask is all about peeking beneath the surface, talking mental health and giving people the courage to open up about what's really going on. We know that silence kills, so we want you to make some noise and be loud about life!

1 in 4 people in the UK will have suicidal thoughts, so this year we want to use Mental Health Awareness Week to blow open the conversation so that people feel less alone, all while raising funds for CALM’s life‑saving services.

Signup to Behind the Mask

Grab your event toolkit

A stylised calendar with May the 11th highlighted in green. A desk microphone is placed next to it

What is Behind the Mask?

A week long rebellion against silence, encouraging creators to lift the mask and really open up to shout loud about mental health.

Share your own experiences and start authentic conversations with your community, smashing the stigma around suicide and helping to fund CALM's life-saving services.

Why Vtubers?

From frantic yaps to bullying chat, Vtubers build communities like no others. They show up when you show up and when a well-loved host speaks up, viewers pay attention and take action. That’s why Behind the Mask is a chance to turn your stream into a lifeline, because you don’t know the power you have to save lives.

Sindbad Stardust's model showing off the various items of CALM gear

How it works

Whether you’re an indie, corpo or agency scout, Behind the Mask is built for quick impact. Sign up, grab your event toolkit and assets pack, and plan your way to make a difference.

Raise life-saving cash

Set up your fundraising page and shout about it during Mental Health Awareness Week through stream intros, social posts, special challenges or even a full on collab! Dono's, subathons, raids, it all helps. Feeling LIVE-ly? Wrap the week with a bang, making as much noise as possible to remind people to shout up and live loud about life.