We’re back. Celebrating the heroes of the grassroots game and how football helps bring us together. And this time, alongside Carling, we have the help of Darren Bent and CALM ambassador Marvin Sordell.
They’re here to show how football is about being part of something. A reason to get together, do what you love and feel better for it. And we’ll be telling more stories of inspiring grassroots teams. The stories of the players, the gaffers and the community around it all.
And this time we’re also launching the Playbook - with loads of expert advice that shows you how to look out for yourself and each other. So you can tackle it as a team at your club.
Tactics and tips to help make sure you can tackle it as a team.
We all struggle sometimes. But football and your teammates can help. We’ve put together this extra bit of kit - the Playbook - so that whatever you’re facing, on, and off the pitch, you tackle it as a team.
Here are some tactics to help you and your team look out for each other. For the captains and gaffers, the refs and the right backs - everyone who makes the game happen.
CALM and Carling have teamed up to shine a light on the ordinary people doing incredible things. The ones who show that football is more than a game. Who remind us of the power football can have to bring communities together and build bonds.
With the help of Ashley Cole we’re going to tell the tales of the people who have gone above and beyond – up and down the country, on and off the pitch. The captains, right backs and gaffers who are more than a player. The ones at the heart of their club and their community, using their passion to make a real, life-changing difference.
Watch the films below to meet some of our Caring United teams – Denny Warriors, a football club formed to help men tackle obesity and mental health issues, and Brunsmeer Awareness in Sheffield putting mental health at the heart of what they do.
