Involving your customers in your fundraising is a powerfully simple way to give CALM a boost. You’ll be raising awareness of our life-saving services, and making a real difference through the stuff you already do.
Commercial Partnerships


And, with 30% of consumers looking for brands with strong ethical connections* – everyone benefits.

Donate a % of profits
Selling products, providing services, creating experiences – whatever your company shines at, you can do it to support CALM. It could be limited-edition merch, donating a proportion of profits, or even something a little more long term.
Cause Related Marketing is a great way of showing your company’s commitment to giving back, and super-visible to your customers too.
Just a heads up
If you’re gonna sell something in aid of CALM, great! But you have to get permission first – it’s not us, it’s the law. Whether you’re donating to charity through sales of products or services, you’ll need a written agreement before you start promoting it. So drop us a line, we’ll do the due diligence to check we’re the right fit, and if we’re all good – we’ll send you a contract. It’ll be painless, promise.

Tapping into your customers
Other ways you can fundraise through your customer base:
Add a discretionary donation to customer bills or implement a bill roundup system
Donate your bag levy to CALM
Host a public fundraiser in your stores or branches
BRAND PARTNERSHIPS
If you'd like to partner with us and use your brand to create culture changing campaigns, compelling content and raise awareness, go here...