Our Celebrity Ambassadors

You’ll know ‘em from: Where should we start?!? The Weakest Link, A League of Their Own, Radio 2… not to mention ALL of the comedy.

Ambassador Ambition: “I want to show that no matter how bad things feel, there’s always a reason to stay. Anyone can hit rock bottom and 1 in 5 of us will have suicidal thoughts, but it’s vital we all understand that those feelings won’t last forever.”

Why they joined CALM: “My hope is that by normalising chatting about our mental health, it becomes as much of a staple as getting a prostate exam."

CALM Campaigns: Romesh has worked on a whole host of life-saving stuff to support CALM - including running an entire marathon and being the face of our first ever Omaze Draw.

You’ll know ‘em from: Whatever social media platform you’re on, you’re sure to have seen one of @TechnicallyRons characteristically hilarious posts. But aside from amassing a huge following across the socialsphere, Aaron Gillies is an author and content mastermind for the likes of Channel 4 and Dave.

Why they joined CALM: Aaron’s a top notch advocate for looking after your head. He wrote his book How To Survive The End of the World around his own experiences of anxiety.

CALM Campaigns: Aaron hosted CALM’s first ever podcast, aptly named Conversations Against Living Miserably, oh and he ran a casual marathon to raise cash for our life-saving work.

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You’ll know ‘em from: If you know Amber from her Love Island days, you’ve got some catching up to do. As well as featuring on shows like SAS Who Dares Wins and MasterMind, Amber’s a best-selling author, presenter and content creator.

Ambassador Ambition: “CALM is such an important charity, especially right now. If I can use my platform in any way to help even one person I'll be very happy.”

Why they joined CALM: “I became a CALM Ambassador because I’m passionate about mental health. It’s so important to have open and honest conversations about our struggles. I've personally struggled with anxiety, and I decided to be open about it, and when I did that, I actually felt better. Hopefully I can inspire others to do that too!”

CALM Campaigns: Amber supported CALM’s The Last Photo Campaign, as well as presenting CALM’s ITV Show The Full Treatment alongside Kem Cetinay.

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You’ll know ‘em from: Critically acclaimed singer-songwriter Arlo Parks has played Glastonbury, earned themselves Annie Mac’s Hottest Record in the World and, drumroll, their album won the Mercury Prize for Best Album in 2021. If you haven’t heard her tunes, get them on now.

Why they joined CALM “I think supporting people in their darkest hours is one of the most important missions someone can embark on. I’ve seen people around me suffer with anxiety, depression and trauma so what CALM stands for hits close to home. Being able to support an organisation that offers help to people in deep pain is a real blessing.”

CALM Campaigns: Arlo’s a massive advocate for CALM and for suicide prevention. Their music creates a space for open conversations about mental health struggles. Arlo has been supporting CALM with her music and poetry since the 2020 Lockdown.

You’ll know ‘em from: Their award winning words. Cecilia Knapp is a renowned poet, novelist and presenter. You’ll have spotted her work across the BBC, The Guardian and Vogue.

Why they joined CALM: Cecilia joined CALM after losing her brother to suicide. She’s passionate about smashing the stigma and supporting those who’ve lost loved ones. Through her work as a writer, she helps people articulate their thoughts and emotions - especially when it comes to mental health and identity.

CALM Campaigns: Cecilia led our Street Soccer Poetry Sessions, mentoring young footballers in creating poetry inspired by mental health

READ: Suicide Prevention: My Brother Took His Own Life

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You’ll know ‘em from: if you’ve fundraised for CALM it’s likely you’ll have benefitted from Chevy’s expertise as a running coach. He’s helped us with exercise-knowhow since 2018 - hosting some great workout sessions for our runners, joggers, and everything in-between-ers.

Ambassador Ambition: Chevy is passionate about getting people moving and feeling better for their mental health.

Why they joined CALM: After experiencing addiction and struggling with his own mental health, Chevy turned his life around. He’s passionate about helping others overcome their challenges to find energy and feel better.

CALM Campaigns: Helping our incredible fundraisers achieve their fitness goals.

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You’ll know ‘em from: If you know Chris from his Love Island days, you’ve got some catching up to do. Since then Chris has fronted ITV1’s coverage of Horse Racing as well as presenting The Hundred Cricket Tournament. He’s worked with brands including Google Pixel, McDonalds and TUI.

His award-winning campaign L’Eau De Chris: Don’t Bottle It Up encouraged more men to open up about their emotions - and won a coveted D&AD Award.

Why they joined CALM: After experiencing anxiety and mental health struggles, Chris Hughes knows how important it is to be open, honest, and seek help when you need it. He joined CALM to encourage more people to do just that.

CALM Campaigns/Projects: For World Mental Health Day 2018 Chris Hughes bottled his own tears for sale in limited edition bottles of L’eau De Chris. Why? Because bottling it up is ludicrous.The big reveal on World Mental Health Day got people talking and raised vital awareness of CALM and our services. Chris has also worked with us and brand partners Topman as well as giving us vital support during the 2020 Lockdown.

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You’ll know ‘em from: McFly - need we say more? Ok, we will - he’s also 2024’s King of the I’m a Celebrity Jungle and Piranha on Masked Singer.

Ambassador Ambition: “I recently opened up about my own struggles mentally in the jungle & I’ve been blown away with the kind messages & positive response I’ve had. I hope that by being an ambassador I can open the door and inspire other people to talk more.

CALM Campaigns: Watch this space - Danny’s got heaps of plans for supporting CALM.

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You’ll know ‘em from: Being a top-rate professional footballer who’s taken England to the Euro and World Cup finals, and bagged a Europa League trophy with West Ham United before moving to Arsenal in a British record transfer in 2023.

Ambassador Ambition: “I’m here to really use my voice. No one deserves to go through mental health struggles alone. No one should have to put on a front and look happy but not feel that way inside. People deserve to be happy within themselves and talk to get the help they need.”

Why they joined CALM: “Speaking out is the most important thing. Bottling up just makes things worse. That’s why working with CALM is key. When you have a conversation, you feel so much better, you can hold your head higher and feel lighter."

CALM Campaigns: Dec headed up our Tackle It Together campaign. The campaign video highlighted how difficult facing loneliness can be, and encouraged people to reach out and find the support they need.

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You’ll know ‘em from: Netting goals and creating ops as part of England’s national football team, Chelsea FC, and Brighton and Hove Albion. Oh - and she’s an Olympian.

Ambassador Ambition: "We need to tackle the stigma that prevents young women from being seen when they’re struggling, and make sure they feel supported."

Why they joined CALM: “I teamed up with CALM to shine a light on this issue [the increase in suicide rates among young women], and to tackle the stigma that prevents young women from getting the support they need when they're struggling. Like any team, we all have our part to play in making sure young women feel seen when they reach out.”

CALM Campaign: Fran joined CALM as the face of our Unseen Signals film, which explored the stigmas and barriers that exist for women seeking support for suicidal thoughts.

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You’ll know ‘em from: Frank Turner is an acclaimed singer-songwriter with an impressive discography spanning more than a decade.

Why they joined CALM: “Mental health is important and it affects an awful lot of people. More often than I would like, that’s led to losing people before their time, so we have to talk and do something about it. As ridiculous as it sounds, I have a platform and I want to direct to something more worthwhile than my ego.”

CALM Campaigns: Frank is one of CALM’s longest running ambassadors, he supported us throughout the covid pandemic and continues to be an advocate of our services.

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You’ll know ‘em from: Being part of The Invincibles - Arsenal’s 2003/04 team who went an entire Premier League season unbeaten. And for being part of the legendary Atletico Mineiro and Brazilian National teams.

Why they joined CALM: “I want to help tackle the stigma, normalise the conversation and change the game so that as many people as possible know about CALM’s life-saving services and can reach out and find the support they need.”

CALM Campaigns: Gilberto uses his next level football skills to support CALM’s services - most recently competing in a charity football match with familiar faces from across sports and entertainment.

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You’ll know ‘em from: Harpz Kaur is most well known for her presenting BBC Asian Network’s breakfast show. She now DJs for Virgin Radio and is a regular face across TV and sports media.

Ambassador Ambition: “My personal experiences connect so well with CALM. I know what it is to live miserably and I know what it feels like when no one’s listening and you’re alone struggling. But I also know what it’s like to come out the other side. I want to tell other people they can do the same thing because there’s always help out there.”

Why they joined CALM: After losing close friends and family to suicide, Harpz joined CALM to get more people - especially those in her South Asian community to talk more open about mental health, suicide and bereavement by suicide.

CALM Campaigns: Harpz featured on CALM’s What Gets You Through series with ITV2, and has supported us by sharing her story online and across the media to smash the stigma around suicide.

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You’ll know ‘em from: Harry is the founder of Elevo, an organisation that works to improve wellbeing and diversity, equity and inclusion in the workplace.

Why they joined CALM: Harry lost his dad to suicide as a child, and for a long time didn’t speak or acknowledge the weight of his grief. In his early twenties he witnessed our Project 84 Campaign and began to process his loss and talk openly about it. He joined CALM to encourage others to do the same, and show there’s no shame in losing someone to suicide.

CALM Campaigns: Harry first joined CALM after witnessing our Project 84 campaign. He then went on to support us on The Last Photo campaign - sharing his story openly to help more people open up and find support.

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You’ll know ‘em from: perhaps better known by the usernames VeteranHarry and Barry, Harry is Head of Network and Lead artist for streaming legends Yogscast. He also starred in the Netflix original series The One alongside fellow Yogscaster Tom Bates.

Why they joined CALM: Harry believes in the power of games to bring people together - especially after experiencing it himself. Harry joined CALM as ambassador in 2022 to raise awareness of CALM’s services in the streaming community.

Ambassador Ambition: “Listening to a stream is like having a friend in the room with you while playing a game. For lots of gamers, this gives them somewhere to check in every day — a community to talk to or a place to share how you feel. It’s only together we can help people end their misery, not their lives.”

CALM Campaigns: CALM and Streaming go way back. Harry supported CALM during JingleJam - and helped us develop our Creator Toolkit to aid streamers advocate for mental health.

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You'll know 'em from:
Founded in 2016, High Rollers has grown into one of Europe’s biggest D&D and TTRPG actual play streams! Join Dungeon Master Mark/Mara Hulmes and their players - Kim, Tom, Katie, Trott and Rhi - as they explore the Draconic Empire of Ilmera. Live every Sunday at 5pm UK Time on Twitch & YouTube. Roll high!

Why they joined CALM:
"All of us at High Rollers have our struggles with mental health, so we know more than anyone how important it is to look after yourself and reach out when you're struggling. The work CALM does is so vital to helping people when they're at their lowest, and we want to do everything we can to support that."

Ambassador ambitions:
"We'd love to beat our fundraising total from last year, and raise over £32,000 for CALM in this year's Jingle Jam!"

CALM campaigns:
High Rollers have represented CALM at Jingle Jam for 2 years in a row now, raising just under £50,000!

You'll know 'em from:
Streaming & YouTube

Why they joined CALM:
"Having lost someone close to me a few years ago, I’ve come to witness first hand how devastating suicide can be in people’s lives."

Ambassador ambitions:
"I truly want to try and make as many people as possible aware of CALM and that their services are able to help anyone affected not only by negative or suicidal thoughts themselves, but the people surrounding them as well."

CALM campaigns:
I’ve taken part in Jingle Jam 2024 and look forward to taking part in this year’s Jingle Jam. We also supported the Stay Tuned campaign on our podcast Shut Up I’m Talking.

You’ll know ‘em from: Aside from being an author, media personality and all round legend, Jack’s the brains behind Big Boys - the hit Channel 4 show that explores growing up, finding your identity, and struggling with mental health. We won’t give any spoilers, but let’s just say… It's good.

Why they joined CALM: Jack lost a close friend to suicide and has supported CALM ever since - volunteering at out HQ, sharing his story and making it easier for everyone to talk about the tough stuff through his award-winning words.

Ambassador Ambition: “I like to work with CALM as much as I can, because there’s no quick route to seeking justice for someone lost to suicide. It’s about having these conversations and trying to shift society’s view on mental illness and trying to get better services for people in crisis."

CALM Campaigns: Jack’s supported CALM in loadsa ways over the past decade. He’s joined us at Pride marches, supported us in lockdown, and is always working hard to get more people chatting about the tough stuff through his comedy and writing.

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433 Football. James is also an ex-professional skateboarder who’s won a whole host of accolades and received an MBE.

Why they joined CALM: After a serious injury stopped his skateboarding career, James joined CALM to shout about mental health and encourage more people to seek support.

CALM Campaigns: James has supported CALM since 2018, most notably interviewing Lewis Capaldi on the sofa ahead of OMEARA a huge CALM fundraising gig that raised more than £19,000 to support our services.

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You’ll know ‘em from: If the last time you heard from Jamie Laing was during Made In Chelsea, you’ve got some catching up to do. Jamie is a seasoned broadcaster, podcast creator and entertainer. If that’s not enough he’s CEO of vegan confectionary brand Candy Kittens. Oh, and in 2025 he completed an incredible 5 ultramarathons in a week for Comic Relief. So yeh, a pretty impressive guy.

Ambassador Ambition: “Throughout my life I experienced all sorts of anxieties, and I never spoke about them because I was nervous about what people thought and scared of being judged. Now that I can finally be open about my anxiety, I hope I can help others be open and honest like me. If I can speak out, if I can help just one person, then my work is done.”

Why they joined CALM: “Life will throw you a couple of curve balls but you’ll get through them. I was always told that feelings are like a cloudy day – past the clouds are blue skies, it’s just about finding your way to them. Sometimes that takes a while, sometimes it takes years, but you will find your way back to the blue skies. I want people to know that things will get better.”

CALM Campaigns: Jamie supported CALM during The Last Photo campaign, presented our BBC Appeal, and opened up about his own struggles with anxiety and body image to encourage people to get the support they need.

You’ll know ‘em from: Being an international Rugby legend who’s played for England and The British and Irish Lions and Harlequins. He also hosts his own podcast Things People Do and regularly features across press and media.

Ambassador Ambition: “The more I’ve spoken openly with my friends and family about my issues, the stronger I’ve felt. It’s strong to be open and honest about how you feel, it’s not a weakness. I want to help people to understand that it’s okay to struggle, it’s okay not to be okay and that they’re not alone in how they’re feeling.

Why they joined CALM: Joe joined CALM because he knows how important it is to speak about what you’re facing. Coming from the rugby world, he knows how hard and lonely it can feel when you’re struggling. He’s a huge advocate for CALM’s services and regularly encourages people to be honest and open through his work.

CALM Campaigns: Joe featured in our Finding the Words Campaign, and worked with CALM during the launch of his book and documentary Boys Don’t Cry.

You’ll know ‘em from: Running the entire London Tube map - yes, really!

Why they joined CALM: I’ve been in the fortunate position where I’ve had people around me through difficult times and a lot of people don’t have that. Running helped my mental health so much, so it felt like a good way to give back to anyone who might not have support from people to help them through difficulties.”

CALM Campaigns: Jonny’s a passionate advocate for getting together with others, talking about the stuff that matters, and being open about all the stuff that goes on in your head. During his mammoth 350+ mile Tube Run he chatted to loads of people, and raised vital funds and awareness for our services.

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You’ll know ‘em from: Whatever social media platform you’re on, you’re sure to have seen Jonny’s properly good posts. But aside from amassing a huge following across the socialsphere and being legendary at Football Manager, Jonny is a massive advocate for CALM and has taken part in some of our most impactful campaigns.

Why they joined CALM: Jonny joined CALM after losing his older brother Simon to suicide. He shared his story as part of our Project 84 and The Last Photo campaigns to raise vital awareness of suicide and the impact it can have on families like his own.

CALM Campaigns: As well as supporting CALM by sharing his story, Jonny’s shouted about our services and even supported them by running the Manchester Marathon.

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You’ll know ‘em from: Relatability and resilience. Josh has built a community in the mental health space, creating conversation and offering practical advice across his workshops and socials. Drawing on his own experience, he connects with nearly half a million followers on Instagram. Josh is a bestselling author and breathwork specialist too

Ambassador Ambition: “All my work is about helping people understand themselves better so they can meet their mental health needs. Community is the heart of everything I do, and I believe community is the heart of true healing. I am passionate about helping people find ways to live happier.”

Why they joined CALM: “I’ve been doing this work solo for nearly a decade, and I know what it feels like to be alone in it. I have my own relationship with suicide in my family and in my life, from losing loved ones to coming close myself. Being an ambassador for CALM means standing with others and making that pain visible.”

You’ll know ‘em from: Named one of Bike Biz’s “Most Influential Women in Cycling”, Juliet’s a strong advocate for women in sport, competing in road, track and mountain bike races, as well as running her own YouTube channel.

Ambassador Ambition: “If you’re struggling, then try and speak to someone. When I’ve been finding things difficult I’ll chat to whoever is available, whether it’s friends, family, or people on social media. You might not be looking for a solution to the problem, but it can help to talk it through and get things off your chest.”

CALM Campaigns: Juliet supported CALM during the Coronavirus lockdown in 2020, cycling to raise funds and awareness. She’s all about moving for your mental health and is always encouraging people to get outside and feel the benefits.

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You’ll know ‘em from: After leaving Love Island, Kem’s featured across media and entertainment, hosting hit TV shows, working with brands including Cadbury, Sky and Deliveroo, and has even launched two award-winning menswear ranges with Primark.

Why they joined CALM: After experiencing anxiety growing up, Kem was keen to join CALM and encourage more people to speak up about what they’re going through.

CALM Campaigns: Kem presented CALM’s ITV Show The Full Treatment alongside fellow ambassador Amber Rose Gill. He also supported CALM’s fundraising efforts during the 2020 Coronavirus lockdown with his good friend Chris Hughes.
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You'll know 'em from:
Kirioth spends their days obsessing over miniatures on the self named YouTube channel KiriothTV, talking about Warhammer 40,000 on the Adeptus Ridiculous podcast and exploring grimdark worlds on the Acceptable Losses podcast.

Why they joined CALM:
"I've had issues with depression throughout my adult life, including struggling with suicidal ideation at times. Supporting CALM and spreading the word of the help they offer is hugely important to me as someone who tries to be as open and honest about my mental health as possible. They know the struggle and they're here to help, and I know from personal experience how much of a difference that can make."

Ambassador ambitions:
"I want to spread the word far and wide that people do not have to suffer alone, and keep fundraising for CALM so they can carry on doing what they do FOREVER."

CALM Campaigns:
Kirioth participated in Jingle Jam 2024.

You’ll know ‘em from: Leon is a former professional football player for teams including Norwich City, Charlton Athletic and Crystal Palace. He’s also a former professional boxer competing in the super middleweight class.

Why they joined CALM: Leon struggled with his own mental health and experienced suicidal thoughts while playing for Charlton Athletic. Leon has spoken candidly about his experience and joined CALM to encourage more people to reach out and get support if they’re struggling. 

CALM Campaigns: Leon took part in CALM’s first Lost Hours Walk to raise funds and remember those lost to suicide. He also joined our FC Not Alone, ChangeThePicture, and Body Talks Campaigns.

You’ll know ‘em from: You might know him better by the username Xephos, Lewis is a streamer and co-founder of The Yogscast and Jingle Jam.

Ambassador Ambition: “It’s really important to me that we all know what to do if someone’s finding things tough.”

CALM Campaigns: Lewis has been a huge part of CALM’s work in the streaming space - collaborating with us on a whole host of stuff including the creator toolkit and our work with Jingle Jam.

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You’ll know ‘em from: Being an international house producer and radio DJ who’s worked with Stormzy and Craig David. He’s the man behind that remix of Boney M’s Rasputin.

Why they joined CALM: Majestic joined CALM to encourage more people to be vulnerable, open up and get support from the people around them.

CALM Campaigns: Majestic released the track Invincible to explore his own feelings and experiences of suicidal thoughts. He worked with CALM Ambassador Leon Mackenzie and other men who’d struggled in the past. Majestic donated all proceeds from the track to CALM.

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You’ll know ‘em from: Mark’s an actor and performer whose story inspired one-man show Blackpool, What A Sh*t Place To Die.

Ambassador Ambition: “I’m very lucky to have a great support network that keeps me on the right track, but CALM has also helped me when I’ve used the helpline before. If you feel isolated or you’re struggling with your mental wellbeing, reach out. You never need to go through it alone, there’s always someone there.”

CALM Campaigns: Mark is a massive advocate for CALM and our services. He’s shared his story and fundraised for our services - including taking on an actual marathon.

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You’ll know ‘em from: Being a pretty impressive ex premier league footballer with a career spanning over 15 years. After playing for England U21s and Team GB, Marvin’s now scoring goals for Rayners FC and in the newly-formed Baller League.

Ambassador Ambition: Hopefully I can work very closely with CALM and use some of my passion for creating to further add to what the organisation are already doing.

Why they joined CALM: Marvin’s struggled with his mental health on and off the pitch. He’s shared his story across the media landscape to destigmatize the conversation around depression and mental health.

CALM Campaigns: Marvin’s been a CALM ambassador since 2019. Since then he’s helped more people open up and connect over football through our More Than A Game campaign in partnership with Carling. His production company Oneighty has also worked with CALM to create content and vital raise awareness for suicide prevention.

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You'll know 'em from:
Meg is a streamer over on Twitch, known for her mix of cozy (and occasionally chaotic) content.

Why they joined CALM:
"I couldn't be prouder to be a CALM ambassador. When I first started fundraising for CALM two years ago, my main goal was to use my voice and platform to let people know that they aren't alone and that there are incredible resources available if they need them. As someone who has struggled with their mental health their whole life, supporting such an incredible charity has meant the world to me."

Ambassador ambitions:
For the past two years, Meg has taken part in an annual streaming campaign called Jingle Jam where their community has raised over £27,000 in two years. She continues to use her platform to speak openly about mental health and the services CALM provides and will be partaking in future fundraising efforts.

You’ll know ‘em from: MistaJam’s been bringing the vibes across the radio waves for more than 15 years for BBC and Capital radio stations.

Ambassador Ambition: “Six years ago, I faced one of the toughest times in my life, struggling with my mental health and feeling lost. I eventually took the brave step of asking for help, and that decision changed everything. Healing is a process, but every day is better than the last. I’ve learned that there’s always hope if you reach out and if you take life one day at a time, it can and WILL get better.”

CALM Campaigns: MistaJam’s supported CALM since 2015. He’s fundraised for our life-saving services through properly good DJ sets and events, shared his story to help others, and even created his very own playlist to help you get through the down days.

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You’ll know ‘em from: Nadine Shah’s an incredible singer-songerwriter whose work often explores themes of mental health, identity and grief. Nadine’s been vocal about her own experiences with suicide to help break down stigma and encourage more people to get support if they need it.

Why they joined CALM: “I have friends who’ve been suffering with mental illnesses and needed emergency services and can’t get through to anybody. You can be on waiting lists and never get to the top of them - that’s a huge problem in the UK and unfortunately charities like CALM are needed now more than ever.”

CALM Campaigns: Nadine shared her experiences of suicidal thoughts and bereavement ny suicide with CALM ahead of her Filthy Underneath album release.

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You’ll know ‘em from: If you don’t know New Order, you’ll definitely know their iconic Blue Monday intro at the very least. They’ve got bucket loads of accolades under their hats, including the Mercury Prize, NME and Brit Awards.

Why they joined CALM: After losing their former bandmate Ian Curtis to suicide, the band have made it their mission to raise awareness for suicide prevention. They joined CALM as our first ever group ambassador to do just that.

CALM Campaigns: The band appeared in parliament to discuss mental health and suicide prevention to mark the 42nd year since their bandmate’s death. New Order have also raised money for our life-saving services at their gigs and through limited edition merch drops.

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You'll know 'em from:
The Yogscast, Streaming, Being terrible at video games

Why they joined CALM:
'Mental health affects so many people day-to-day, including myself, I want to help people know there is support and resources."

Ambassador ambitions:
"I'm here to raise awareness about CALM's life saving work and destigmatise talking about mental health and suicide."

CALM campaigns:
She's fundraised for CALM for 3 years during Jingle Jam

You’ll know ‘em from: Reality star and musician Paige Turley is a familiar face across the entertainment industry. She’s won Love Island and Winter Love Island, and featured on Britain’s Got Talent with her next level vocals.

Why they joined CALM: “Having faced the darker side of mental health myself and felt the loss of friends to suicide, I know how vital CALM’s mission is.”

CALM Campaigns: Paige supported our Missed Birthdays campaign by sharing her story to raise awareness and get more people talking.

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You’ll know ‘em from: Poorna is an award-winning journalist, author and public speaker whose work has featured in The Times, Grazia and The Guardian. She’s also a competitive powerlifter.

Ambassador Ambition: “I want to show that no matter how bad things feel, there’s always a reason to stay. Anyone can hit rock bottom and 1 in 5 of us will have suicidal thoughts, but it’s vital we all understand that those feelings won’t last forever.”

Why they joined CALM: Poorna lost her husband Rob to suicide and has been supporting CALM and raising awareness since then. She started off by running a 10k to raise cash for our life-saving helpline, and has continued to share her story and get more people talking about their heads across the news and media.

CALM Campaigns: Poorna first started working with us when she was writing Chasing The Rainbow, a book exploring the loss of her husband, Rob. She’s supported us across a number of campaigns including Level Headed and The Last Photo.

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You’ll know ‘em from: This Hackney born and raised rapper otherwise known as Stephen Manderson has released two Top 3 albums and amassed a career tally of over 2.5 million combined sales in the UK alone. He has completed five headline tours and performed on the main stages of Glastonbury, V Festival and Wireless. Professor Green was CALM Patron until 2024 when he passed the baton to Romesh Ranganathan.

Ambassador Ambition: “We need to get the message out that talking and asking for help when things go bad is what everyone should be able to do.”

Why they joined CALM: Pro Green lost his father to suicide in 2009 and has been passionate about encouraging more people to seek help ever since. He’s also had his own mental health struggles, which he’s spoken about openly to get more people comfortable talking and finding the right support.

CALM Campaigns: As a former CALM patron, Pro Green has done it all. He’s backed us across countless campaigns, including Project 84, The Last Photo and Missed Birthdays. His contribution has been a massive part of why CALM can continue to be there for anyone who needs support.

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You'll know 'em from:
If you’ve been watching Twitch or Youtube there’s a good chance you’ve come across Ravs. He's a member of the streaming network The Yogscast!

Why they joined CALM:
"I believe that there is power in community and openness with one another. And after using CALM’s services I want to be a voice that might just encourage someone to reach out for help just as CALM did for him."

Ambassador ambitions:
“I’ve always been open with my mental health, and I think that there needs to be more empathy and discussion. Having the privilege of fostering an online community I want people to have a place to escape to, to have friends they can joke around with & ultimately empathetically support each other so that they choose to stay with us.”

CALM campaigns:
Ravs is a frequent fundraiser during the Jingle Jam, supporting CALM in previous years and for years to follow. Ravs also assisted in the development of the Creator Toolkit for Streamers to help Streamers and Viewers alike understand how to advocate for their own and others' mental health.

You’ll know ‘em from: If you’ve always coveted a Blue Peter Badge, Richie’s your guy. He recently stepped down from presenting Blue Peter, and now presents on BBC Radio 1.

Why they joined CALM: After the death of his dad, Richie really struggled to move forward. He reached out for help from the CALM helpline, and after getting through his own lowest moments, is passionate about helping others do the same.

Ambassador Ambition: “Having used CALM’s webservices myself it’s vital that anyone who thinks they are struggling with their mental health takes the first step and reach out to someone. Having gone through certain experiences myself, I know how vital it is that CALM exists.”

CALM Campaigns: Richie’s donned a CALM vest to raise cash for our services on the football pitch. He’s also shared his story across the media to get more people comfortable reaching out.

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You’ll know ‘em from: RKZ, otherwise known as Rikesh Chauhan, is a multi-disciplinary creative who’s worked across the music and fashion industries.
Why they joined CALM: After experiencing depression himself, RKZ knew how difficult it could be to find help. He joined CALM after discovering the tragic suicide rates in the UK - and is passionate about using his creativity to move conversations around mental health and suicide forward.

CALM Campaigns: RKZ has been supporting CALM since 2012. He’s shared his story, as well as tips and advice to help others to look after their heads. He took part in the #MoreThanABarber Campaign with Murdock London, which explored the role barbers play in helping their customers to open up.

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You’ll know ‘em from: Comedian and writer Rosie Jones is a regular on the UK comedy scene, featuring on shows including 8 out of 10 Cats, The Last Leg and Taskmaster. She’s also the acclaimed children’s author of The Amazing Edie Eckhart.

Why they joined CALM: “In life it’s very easy to get tunnel vision and just become obsessed with your own world and what you’re doing. Life is confusing and difficult at the best of times and CALM is a charity that puts people first and makes people’s lives better.”

CALM Campaigns: Rosie joined us in campaigning for the ‘unhappy pile of poo’ emoji to be added to the standardised emoji keyboard to make talking about mental health a little easier.

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You’ll know ‘em from: Russell’s a regular across the telly. He’s an award-winning comedian, presenter and author whose work has featured on Channel 4, BBC, and ITV.

Why they joined CALM: Russell joined CALM during lockdown, when the world felt very scary. He’s passionate about using comedy to help people get through tough situations, and believes talking and laughing together are a properly good way to look after your mental wellbeing.

CALM Campaigns: Russell supported CALM with a live gig on social media when the world was in the midst of the Coronavirus pandemic. He helped give people some light relief, while also encouraging donations to our life-saving services. Russell also featured in our Body Talks campaign. He opened up about his own struggles with body image growing up to get more people comfortable talking about looks and the impact they can have on your head.

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You’ll know ‘em from: Soap fans will know Ryan for his roles in Coronation Street and Neighbours, but this Manchester lad is also passionate about speaking up about mental wellbeing.

Ambassador Ambition:

“I want to bring about more honest and open conversations. We all have struggles and we’re all human beings. 125 people a week die by suicide and 75% are male. I want to help change that and I think we can all play a part in this movement. If it’s not a challenge, it’s being supportive, kind and generous - the simple things we can do for another person.”

CALM Campaigns: Ryan raised an incredible £160,000 to help our life-saving services by walking from London to Manchester. He documented the highs and lows of his journey on social media, and encouraged others to join him and get talking.

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You’ll know ‘em from: Sam Delaney is an author, journalist and broadcaster with a special interest in men’s mental health. Sam’s writing has appeared across the national press, including The Guardian, The Telegraph, The Times, The Mirror and many more. As a broadcaster, he has fronted documentaries for the BBC and Channel 4 and hosted over 1000 hours of live national radio across the BBC, talkSPORT and talkRadio.

Why they joined CALM: Sam’s passionate about smashing the stigma around suicide and mental health - he’s all about making looking after your head easy and accessible for everyone.

CALM Campaigns: Sam launched our Money Talks campaign in 2024. The campaign explored the impact of the cost of living crisis on the UK’s mental health. Sam’s content helped open up the conversation and get more people comfortable talking about cash.

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You'll know 'em from:
Streaming, being bad at FPS games and the guy with the CALM tattoo

Why they joined CALM:
"It was a no-brainier for me. CALM saved my life and are the reason I’m able to write this today. Since that moment I’ve promised myself to do whatever I can at every opportunity to aid their incredible work."

Ambassador ambitions:
"I’m here to help break the stigma behind talking about your mental health. For too long people have suffered silently and speaking about your mental health has almost been a taboo subject, and that’s not okay with me. I’m a huge advocate for speaking to your friends, loved ones, whoever it may be about mental health. You never know who else might need that conversation."

CALM campaigns:
He's taken part in Jingle Jam for the past 3 years which has since become my favourite time of year. He's aided CALM in campaigning during the Sidemen Charity Match in 2023. He also ran for CALM during the 2021 London Landmarks 10k, and taken part in countless other streams/fundraising activities.

You’ll know ‘em from: Whether it’s his award-winning stand up or relatable social posts, you’re sure to have enjoyed Seann Walsh’s comedy genius.

Why they joined CALM: “If I can contribute to help spread awareness of CALM and the support that they offer to prevent suicide, it would be a huge honour.”

CALM Campaigns: Seann supported CALM with a live gig on social media when the world was in the midst of the Coronavirus pandemic. He helped give people some light relief, while also encouraging donations to our life-saving services.

You’ll know ‘em from: Shareefa’s a model, presenter and creator who’s worked with brands including Fitbit, GymShark, Lululemon and Simply Be.

Ambassador Ambition: “I think a lot of people live miserably and some of that is to do with the fact they just don’t feel that they can talk to anyone. They don’t feel that they can open up and have these conversations, but the power of vulnerability, the power of allowing yourself to reach out to that closest person and say, “I’m having a difficult time”… you will be surprised at how powerful that can be.”

CALM Campaigns: Shareefa took on the Lost Hours Walk, CALM Home Run and the London Marathon for CALM. She’s also supported multiple campaigns including out partnership with Topshop.

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You’ll know ‘em from: Shirley’s the head judge on Strictly Come Dancing, as well as a familiar face across TV screens, featuring as ‘the rat’ on ITV’s The Masked Singer. SHe’s also president of the Imperial Society of Teachers of Dancing.

Why they joined CALM: Shirley lost her brother, David, to suicide in 2003. She’s been working with CALM since 2022 to share her story and raise awareness of suicide and suicide prevention.

Ambassador Ambition: “When I got asked to be a CALM ambassador, I was really quite ecstatic. When my brother passed away he had a lot of challenges with his mental wellbeing and Strictly has given me a platform where I can talk about it a lot more. I feel like this is in memory of my brother and I’m excited to get people to engage and talk about how they’re feeling, but also to learn tools that can help people.”

CALM Campaigns: Shirley’s shared her story across the national media including the BBC and The Times. She supported CALM by taking part in The Last Photo campaign, and only bloody jumped out of a plane to raise cash for our life-saving services as part of her Skyathlon.

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You’ll know ‘em from: SK Shlomo is a record-breaking beat boxer and musician who’s passionate about getting more people talking.

Ambassador Ambition: “I think it’s an artist’s job to make sense of the world and tell those stories. Every time I get overwhelmed I start making work about it - I’ll make a music video, tell a story or write a song. Then you get feedback once the work is out there to say it’s helped people and it’s so powerful. I feel musicians and artists should share that with the world as much as they can.”

CALM Campaigns; SK Shlomo was part of Raves To Save Lives over lockdown. The series of gigs from 35 DJs raised over £5.7k.

You’ll know ‘em from: Suzi’s an award-winning comedian whose featured on Live At The Apollo, Mock The Week and The Last Leg. As well as side-splitting comedy shows, Suzi is a regular podcaster and presenter.

Why they joined CALM: Suzi’s passionate about LGBTQ+ mental health, and has worked with CALM to raise awareness and share life-saving suicide prevention skills.

Ambassador Ambition: “If you are a person that is living in a scenario where you don’t feel you can be yourself, or if things get so bad you can’t cope, reach out. There’s CALM, and then there’s the work that charities like AKT formerly known as the Albert Kennedy Trust do. There’s ways around it, so if you do feel like you can’t be where you are, try talking out to them.”

CALM Campaigns: Suzi supported CALM with a live gig on social media when the world was in the midst of the Coronavirus pandemic. She helped give people some light relief, while also encouraging donations to our life-saving services.

You’ll know ‘em from: The Connor Brothers are artists and former gallery owners with work exploring a whole host of topics including mental health, masculinity and culture.

Why they joined CALM: Mike and James (that’s their real names) have experienced loss by suicide and struggles with addiction. They duo joined CALM to support our life-saving work, and raise awareness of the themes and contributing factors that can lead to suicide through their art.

CALM Campaigns: The Connor Brothers have supported CALM by auctioning a number of works to raise funds - especially during lockdown when financial support was needed more than ever.

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You’ll know ‘em from: Tal’s a top tattooist for the stars. His tats are renowned around the globe - and for good reason, they’re properly good.

Why they joined CALM: “I wanted to become a CALM ambassador because I’ve seen the devastating effects of mental health struggles firsthand. Losing my cousin to suicide when he was just 19 changed me forever and subsequently dealing with my own demons for years afterwards. It’s a loss that stays with you, but it also fuels a need to make sure others don’t feel that same despair. As a tattoo artist, I’ve found that my chair becomes a safe space for clients to share their own battles. I feel a responsibility to be part of the solution, to shine a light on the darkness and remind people that there is always another way.”

CALM Campaigns: Watch this space - Tal’s got heaps of plans for supporting CALM.

You’ll know 'em from:
Talia Mar is a singer, songwriter, and content creator, amassing over 1.4M subscribers across two YouTube channels and a further 2.2M followers across both Instagram and TikTok. Beyond music, Talia is a recognised Twitch streamer where she streams regularly and you will find her gaming, singing, or just chatting with her community.

Why they joined CALM:
“CALM’s work is unfortunately really close to my heart, it is really important that we talk about suicide prevention as we never know who might be struggling. CALM’s mission is one that is so important and I want to support them in that and be involved in any way I can.”

Ambassador ambition:
“I hope that with becoming a CALM Ambassador I can use my platform to help, even if it's just 1 person I can inspire and encourage to talk up, that will mean a lot to me.”

CALM Campaigns:
Talia supports CALM with raising money during Jingle Jam streaming on Twitch!

You’ll know ‘em from: This platinum-selling, chart-topping singer-songwriter is most well known for their track Leave A Light On.

CALM Campaigns: Tom teamed up with us for his track Lifeline, which is inspired by Tom’s own bereavement by suicide.

Why they joined CALM: “I wrote Lifeline after my friends and I lost someone very close to us. It was really difficult because it was so unexpected. People were blaming themselves and asking what they could have done, and it was just the most heartbreaking thing. I wanted to put this out and team up with CALM to inspire people to reach out and ask for help if they’re struggling.”

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You’ll know ‘em from: Wilfred Webster is a TV personality and content creator most well known for his role in the first series of The Traitors on BBC.

Why they joined CALM: “I’m so proud to be a CALM Ambassador. People think that suicide only affects people with mental health problems, but there are so many things that can happen to us that can lead us to think we have no way out. I know from experience how that can feel, but I also know how it feels to come out the other side. CALM is a highly interventionist organisation that can pull people out of their darkest moments and I’ll do all I can to keep shining a light on the great work they do.

CALM Campaigns. Wilfred walked a whopping 274 miles from London to Liverpool to raise funds and awareness for CALM. He was joined by The Traitors teammate Ivan Brett.

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Wilfred and Ivan's 300-Mile 'Walk and Talk' for CALM

You’ll know ‘em from: Zak’s a singer-songwriter who’s worked with acts including Jonas Blue, Duke Dumont and Gorgon City.

Why they joined CALM: “Supporting CALM is important to me. I'm really passionate about mental health because I've gone through battles myself. Luckily, I was able to come out of them on the other side. I had an amazing support network around me which made that possible. However, some people don't have that. It's important to make sure that those people are looked after too”

CALM Campaigns: Zak performed a Secret Encore to raise cash for our services. He also supported us during the Coronavirus pandemic with a live set that encouraged donations.

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