Involving your customers in your fundraising is a powerfully simple way to give CALM a boost. You’ll be raising awareness of our life-saving services, and making a real difference through the stuff you already do.
Customer Fundraising for CALM
And, with 30% of consumers looking for brands with strong ethical connections* – everyone benefits.
Donate a % of profits
Selling products, providing services, creating experiences – whatever your company shines at, you can do it to support CALM. It could be limited-edition merch, donating a proportion of profits, or even something a little more long term.
It’s a great way of showing your company’s commitment to giving back, and super-visible to your customers too.
Just a heads up
If you’re gonna sell something in aid of CALM, great! But you have to get permission first – it’s not us, it’s the law. Whether you’re donating to charity through sales of products or services, you’ll need a written agreement before you start promoting it. So drop us a line, we’ll do the due diligence to check we’re the right fit, and if we’re all good – we’ll send you a contract. It’ll be painless, promise.
Tapping into your customers
Other ways you can fundraise through your customer base:
Add a discretionary donation to customer bills or implement a bill roundup system
Donate your bag levy to CALM
Host a public fundraiser in your stores or branches