It's time to
Break The Ice

Name: Campaign Against Living Miserably
Price range: $

We’ve teamed up with Iceland to kickstart a nationwide conversation about suicide.

And we're aiming big. Together we want to start 5 million life-saving conversations - one for each of their weekly customers.

Brains, they’re a bit like freezers...
When things build up, it can be hard to open the drawers.

We want to help you spot the signs that a mate, colleague, or loved one might need a clear out. Because when we break the ice on mental health, those drawers get easier to open.

That’s why we’re teaming up with Iceland Foods and The Food Warehouse to #BreakTheIce and start life-saving conversations

Together, we’ll kickstart a nationwide conversation about suicide to help smash the silence, tackle stigmas and save lives. The incredible Iceland team is also aiming to raise a huge £300k to help fund our vital suicide prevention services.

HOW TO
BREAK THE ICE

It can be hard to know what to say when someone you care about is finding things tough. You might worry you’ll be met with an icy reply, but it’s always worth breaking the ice. A few words can make a big difference - it can spark a bit of hope and help them feel less alone.

Here’s some un-scary ways to break the ice:

Message or call to say you care
Send them something to smile about - a meme or voice note
Put that meet up in the diary
Let them know they can speak to CALM

What to say?

Hey, it seems like something’s up. If there’s anything you want to talk about I’m always here
You OK? I feel like something’s up so just wanted to check in with you
I know you’re going through a lot at the moment. If you wanna chat I’m here

WHY WE NEED TO TALK ABOUT SUICIDE

1 in 5 of us will experience suicidal thoughts at some point in our lives.

With the right support, these thoughts can be interrupted. Join CALM and learn how you can break the ice to show anyone struggling that there’s always hope and a way forward.

The facts:

Talking about suicide can help prevent it
Suicide can affect anyone - any age, gender, race or background
125 people die by suicide every week in the UK
Suicide is one of the most preventable causes of death
There are things we can all do to help

Find out more about our life-saving partnership

Work for Iceland?

Firstly, thanks for being a legend. You’re making a life-saving difference.

Every penny and every pound you raise will help more people hear about CALM’s vital support services. And by shouting about this partnership you’ll be helping us to smash the stigma around suicide so that nobody needs to stay silent and everybody knows what to do if someone they know is struggling.

Looking for more information, or want to supercharge your fundraising so you can raise more for CALM? Email breaktheice@thecalmzone.net and we’ll get back to you.

Worried about someone?

It can be hard to know when someone you care about is finding things tough and even harder to know what to say – we got you. Check out these Guides to help you break the ice.

Learn More

Browse Topics

Popular

A-Z

It's time toBreak The Ice

Brains, they’re a bit like freezers...When things build up, it can be hard to open the drawers.

HOW TO BREAK THE ICE