We partner with all kinds of businesses – big or small, creative or corporate, hyperlocal or mega global. The thing they have in common? They’re all helping us tackle the devastating impact of suicide.
For us, the secret to a great partnership is fun. From there, everything else follows – boosting engagement, creating a supportive culture, and uniting everyone with the same goal.
In 4+ years of partnership, LNER has raised a whopping £400,000 for CALM. All thanks to off-the-chart energy, creativity and support from their customers and colleagues.
Nothing’s too niche. Think surprisingly chic printed facemasks, a ‘Cooking for CALM’ lockdown cookbook, and raising £50k auctioning vintage train nameplates. And when they’re not on trains, they’re pulling on their trainers – taking on the Great North Run, Edinburgh and Leeds Half Marathons, and our Lost Hours Walk.
Their customers are a generous lot, too. Between donating Delay Repay compensation and LNER loyalty scheme credit, they’ve contributed almost £200k.
What do you get when you mix CALM with BMW? A cracking partnership. It’s a multi-year collaboration with a big goal – raising £100,000 each year. And they’re getting seriously involved. Guest talks and CALM-led mental wellbeing workshops. Family days and quiz nights. Puppy days and photography competitions – together? We hope so.
They’ve even taken CALM to the green PGA Tour at Wentworth, and not just for a day out. The week raised £80,000 for our life-saving work, with volunteer support from all corners of BMW.
When these award-winning PR-ers chose us as their Charity of the Year, they brought a very special set of skills – lending a hand with social media support and driving awareness for CALM campaigns. In exchange, we ran a set of workshops and seminars, so their teams could help anyone they know who’s struggling.
And as well as some epic bake sales, runs, and their annual STEPtember challenge – they gave the world the Talkathon. Inspired by CALM’s conversation-starting ethos, they encouraged everyone to discuss often-tricky topics including identity, sexuality, mental health, and suicide. Over 24 hours that led to a lot of big conversations. And staff got creative with everything from sign language to calligraphy, and even puppy yoga.