We've partnered with all kinds of businesses – big or small, creative or corporate, hyperlocal or mega global. The thing they have in common? They’ve all helped us tackle the devastating impact of suicide.
For us, the secret to a great partnership is fun. From there, everything else follows – boosting engagement, creating a supportive culture, and uniting everyone with the same goal.
We're proud to be working with the Iceland Foods Charitable Foundation to "break the ice" (see what we did there!?) around having difficult conversations about suicide. Their 26,000 colleagues and communities have raised over £1.4million so far for our suicide prevention services. But their support hasn't stopped there. They've also delivered life-saving leaflets to over 250,000 customers AND they even branded a delivery van and lorry to help spread the word across the country (have you spotted them on your travels!?).
Most recently, they were the sponsors of our Missed Birthdays Campaign that raised awareness of the growing issue of youth suicide and were the Founding Partners of the CALM C.A.R.E Kit - a new, innovative tool to help trusted adults have life-saving conversation with the young people in their lives.
In 7 years of partnership, LNER has raised a whopping £700,000 for CALM. All thanks to off-the-chart energy, creativity and support from their customers and colleagues.
Nothing’s too niche. Think surprisingly chic printed facemasks, a ‘Cooking for CALM’ lockdown cookbook, and raising £50k auctioning vintage train nameplates. And when they’re not on trains, they’re pulling on their trainers – taking on the Great North Run, Edinburgh and Leeds Half Marathons, and our Lost Hours Walk.
Their customers are a generous lot, too. Between donating Delay Repay compensation and LNER loyalty scheme credit, they’ve contributed almost £400k.
What do you get when you mix CALM with BMW? A cracking partnership. It’s a multi-year collaboration with a big goal – raising £100,000 each year. And they’re getting seriously involved. Guest talks and CALM-led mental wellbeing workshops. Family days and quiz nights. Puppy days and photography competitions – together? We hope so.
They’ve even taken CALM to the green PGA Tour at Wentworth, and not just for a day out. The week raised £80,000 for our life-saving work, with volunteer support from all corners of BMW.
