You’ve signed up to Stay Tuned. Good move. This event toolkit breaks down your next steps. From raising life-saving cash to sharing your story, spreading the word, signposting support and finding inspiration, everything you need to help prevent suicide with your podcast is right here.
Grab the asset pack below, then scroll down for everything else.
Set up your Stay Tuned fundraising page on Tiltify in minutes. Add your story, set your goal, and get that £12.20 donation ask front and centre.
For solo shows: Make your own page and rally your listeners.
For networks or collectives: Build a Team Page and invite all your shows to make their own pages under yours and join the push.
Chuck in a little incentive for people to donate. Signed merch, free membership, bonus content, a personal shout-out for top donors.
Because who doesn't love a giveaway?
Let your audience donate to call the shots. Poll them on your next topic, guest or dare if they cough up life-saving funds.
Tiltify makes it easy to add donation polls right to your page.
Got something special that your listeners would go big for? Auction it for donations. Old props, secret episode notes, bonus content - anything to get fans digging deep.
Nothing is too weird if it raises money. Well, almost nothing.
Put your money where your mic is. Give a slice of your ad revenue, merch sales or subscriptions for the month.
Tell your listeners they’re helping CALM with every listen. Small percentages, big impact.
You could even pledge your revenue as a donation match on your fundraising page
End September in style. Host a live-streamed episode or bonus show on YouTube, Twitch or Insta.
- Set interactive donation goals
- Run polls, Q&As, guest appearances
- Bring the hype (and the cash)
You can integrate most streaming platforms with your fundraising page on Tiltify
You’re doing an incredible thing by fundraising for CALM. But there are a few important rules to follow to keep everything above board.
If you’re raising money in CALM’s name, it’s your responsibility to stick to the Fundraising Regulator’s Code of Fundraising Practice and CALM’s fundraising terms and conditions. It’s all about making sure fundraising is safe, legal, and respectful for you, for CALM, and the people who donate.
Read CALM’s full fundraising terms and conditions
A few top tips to keep in mind:
- Be honest and transparent about what you're doing and where the money's going.
- Don’t do anything risky or illegal in CALM’s name. That includes anything that could harm people’s safety, break platform rules, or land you in legal bother.
- If you're doing a raffle, competition or prize draw — make sure it’s a free prize draw or meets the gambling guidelines.
If in doubt, give us a shout. We’re here to help you raise funds in the right way.
Mention your support on every episode in September. Keep it quick, heartfelt, no faff.
Here's a simple and direct opener:
“This September, we’re taking part in Stay Tuned, a month-long event for the suicide prevention charity Campaign Against Living Miserably. We’re using the power of the pod to raise money for CALM’s life-saving services, needed now more than ever, and to help people find ways to Stay. If you can, chuck in £12.20 - that’s the cost of answering a potentially life-saving call. Link to our fundraising page in the description.”
Shout out whatever else you're doing to get the donations rolling in, from giveaways to donation polls, pod revenue to livestreams.
So you're already dropping Stay Tuned into your intros or outros. Why not take it further by dedicating segments to the cause, or even record a full-on bonus episode. The more you talk about it, the bigger your impact.
We’ve done the heavy lifting. Use our ready-to-go social templates, plus logos and overlays for your show artwork. No need to be a design whiz.
Now: Hit that sign-up button.
Mid-Aug: Start teasing it. Build the hype. Let your listeners know what’s coming.
1st Sept: Kick things off with a podcast opener or segment. Get those donations rolling.
Throughout Sept: Keep the energy up with shoutouts, stories, and social posts. Don’t let your listeners forget it.
10th Sept, World Suicide Prevention Day: Go big. Rally your listeners. Make serious noise for the cause.
30th Sept, International Podcast Day: Wrap it up in style. Thank your listeners. Celebrate the impact you’ve made together.
Your show can do more than raise money. It can help your audience find real life-saving support.
Here's what we're all about:
One in five of us will have suicidal thoughts in our life. When you’re struggling, you often can’t see a way out. You see suicide as the only option. But at CALM we know it’s not. We know there’s always a reason to Stay.
That’s why we’re here to help anyone struggling with life - and provide everyone with the skills to help prevent suicide. Helping people end their misery, not their lives.
- We provide life-saving services, information and advice to help anyone struggling with life navigate the issues that can make us feel miserable. This includes our helpline which is here for anyone who is affected by suicide or suicidal thoughts. It’s free, anonymous and open from 5pm to midnight every day.
- We’ve got trusted tools that give you practical ways to manage your mental health.
- We campaign to make sure everyone has the knowledge and skills to unite against suicide.
Our suicide prevention helpline is for anyone affected by suicide or suicidal thoughts.
It’s free, confidential, anonymous, and open from 5pm - midnight every day.
Our professionally qualified helpline team are here to talk to people struggling with suicidal thoughts, have lost someone to suicide, or are worried about someone. We’re here to give practical, non-judgmental advice and suggestions to help you or the person you're worried about feel better.
The C.A.R.E. Kit is CALM’s bespoke product aimed at teaching trusted adults the skills to tackle conversations around suicide with young people.
The C.A.R.E. Kit is for any adult that cares about or cares for a young person. It teaches life-saving suicide prevention skills through our C.A.R.E. Learning Framework. It’s accessible, relatable and easy to use. Each module covers different situations and scenarios a young person may face, gives actionable advice, and offers a space to put learning in practice.
We know no young person is the same. Our advice is split into three modules to help tailor key information to individual needs - from prevention to early intervention and crisis.
We have practical, no-BS guides you can shout out on your show. From coping with suicidal thoughts to navigating sexuality, money worries, or even dealing with a heatwave summerm, there’s something for pretty much anything life throws at you.
Pick the ones that’ll resonate with your listeners and point them to CALM’s site so they can get the help they need in their own time.
If your listeners are members of clubs, then talking about CALM Clubs during Stay Tuned could be the play.
From 5 a side on a Tuesday night to the Sunday morning cycling crew, from the rugby team you captain, to Geoff who’s never missed a game of D&D in 2 years, we want everyone to make their club a CALM Club. Because it adds something more.
It’ll mean more open conversations. More people knowing CALM exists. And, ultimately, more people who know someone’s got their back if they’re struggling.
Your podcast has the power to remind people that things can change, even when it feels impossible.
Whether it’s a game of fives, a rainy-day walk, a deep and meaningful, or a laugh with your mates, we want you to celebrate the stuff that makes life worth sticking around for and show your listeners that CALM’s here when things get tough.
Through Stay Tuned, we’re inviting podcasters like you to open up — safely — about what’s helped you hold on. Because when you do, you let your listeners know they’re not alone, and that there’s support out there.
If you’ve ever felt like you couldn’t see a way forward, or you've been impacted by suicide in some way, talking about it can help change the conversation. But it’s important to keep it safe for you and your listeners.
Here are a few things to keep in mind:
Be real, but not graphic. Share how you felt, but leave out specific or graphic details. Keep it honest without going too deep on the “how.”
Give a heads-up. Use a content warning so listeners can choose if they’re ready for it. (e.g. “Quick heads-up, this next bit mentions feeling really low.”)
Focus on what kept you here. The hope. The reasons to stay, no matter how big or small. Your dog. A late-night chat with a mate. That perfect shady spot in the park. It all counts.
Always signpost support. Don’t leave listeners hanging. Share links to CALM’s services (you’ll find them in the section above).
Know your boundaries. Decide ahead of time what you’re comfortable sharing and what you want to keep private. Maybe even practice it before you hit record.
You're doing an amazing thing with your podcast by backing CALM’s life-saving services and letting your listeners know where they can get support. It’s brilliant to get these conversations going. But it might mean people reach out asking for help.
Remember: you’re not responsible for fixing things. The best thing you can do is signpost to CALM’s services throughout.
If you want to respond directly, here are some simple, supportive ways to do it:
When someone says:
“I’m struggling right now”
Sorry to hear that. That sounds really tough. If you're looking for support, CALM has loads of tools, from their helpline to guides to a space to offload. Check it out here: www.thecalmzone.net/get-support
“I’ve lost someone recently”
I'm really sorry to hear that. Grief is different for everyone, and whatever you’re feeling is OK. If you need support, CALM’s got a guide to grief and a directory of other brilliant services: www.thecalmzone.net/bereaved-by-suicide
“I’m feeling suicidal” or “I don’t want to keep living”
I’m so sorry you’re feeling like this. I’m really glad you said something—you deserve support. CALM has trained staff available 5pm–midnight on phone, webchat or WhatsApp. You don’t have to go through this alone: www.thecalmzone.net/feeling-suicidal
“I’m worried about someone in my life”
That sounds really hard. You don’t have to figure it all out on your own. CALM’s got tips on helping someone who’s struggling and a helpline you can call too: www.thecalmzone.net/worried-about-friend-or-family
A chaotic double-act with a fundraising page in the description, dropping shoutouts all month. Donation poll to decide who’ll shave their head on air, and auctioning off live show tickets to boost the pot.
Kicks off with big energy, plugging their fundraising page every episode. Sets up a donation poll for which host wears the rival team’s kit on air, runs a signed merch giveaway for donors, and drops CALM’s support links for fans who need them.
Goes all in with a team Tiltify page. Each show on the roster does their own thing - from heartfelt reads to roast battles with a £12.20 dare jar - and they rally the whole network for a final fundraising push on International Podcast Day.
Opens each chat with a no-fuss £12.20 ask, pointing listeners to the fundraising link and talking to guests about their reasons to Stay. Runs a merch giveaway for donors and peppers socials with CALM’s key dates.
Plugs their fundraising page in every episode, runs a donation poll to decide the worst movie they’ll review live on stream, and even pledges a slice of ad revenue to the pot. No one’s safe from their reviews, but the cause stays front and centre.
Big livestreamed episode stuffed with donation milestones, polls, and forfeits. Hypes the fundraising page all month and promises a subscriber-only bonus if they smash the target.
