Jingle Jam 2023
toolkit
Everything you need to stand against suicide at Jingle Jam 2023 - the world's biggest charity gaming event.
Download bundles: streaming assets & social media
Get the word out with our CALM x Jingle Jam social media templates (grid and post formats)
Look the part with camera borders, animated donation alerts and a CALM banner
Stand out with animated holding screens before, during, and after your stream
Inform your community with graphics showing important stats and facts about suicide, from need-to-know to the 'holy shit' numbers
Set your Twitch page apart and link to your fundraising page with our CALM Twitch panels
More resources
Play CALM videos on your stream to show your viewers the difference their donation could make.
WHERE YOUR MONEY WILL GO
Every penny you and your community raise could help fund every single call to our helpline we answer from a young person in 2024. That’s 50,000 potentially life-saving conversations you could help pay for.
You'll also help fund the development of a mental health toolkit for creators, helping people like you look after themselves and their communities.
WHAT WE DO & WHY
Let your viewers know what we do and why you're raising money to support our life-saving services. We've put together some key stats and talking points for you to share on stream.
LIFE-SAVING STATS & FACTS
1 in 5 of us will have suicidal thoughts at some point in our lives. Huge, right? Here’s some more of the stats behind suicide. From need-to-know to “holy shit”.
Use a Chatbot on your stream to direct your viewers to your fundraising page and let them know what CALM's all about. Here are a few examples of messages you could set up:
!AboutCALM: 125 lives are lost every week to suicide. Campaign Against Living Miserably (CALM) exist to change this. They do this by provoking conversation, running life-saving services, and bringing people together so they reject living miserably, get help when they need it and don’t die by suicide.
!Donate: Support me in raising money against suicide and help more people decide to Stay. You can donate here [Fundraising Page URL]. Legend!
!Impact: CALM get 28,000 calls to our helpline every month. Demand has gone up by 74% since 2020 and it's still rising. No one should have to struggle alone. Every penny you donate could fund a potentially life-saving call.
!Support: If you're struggling with life, CALM’s helpline and livechat are open from 5pm to midnight every day, 365 days a year. Visit www.thecalmzone.net/get-support.
FAQs
Jingle Jam runs from 1st to the 14th December. That's two weeks of life-changing streams. Here's how to take part.
Sign up today so you can officially join team CALM
Build and publish your Jingle Jam fundraising page for CALM on Tiltify. IMPORTANT: when building your page remember to add the Jingle Jam Games Collection as a donation incentive
Check out our Jingle Jam streaming toolkit and join the CALM Discord
Between 1st and 14th December, stream for CALM and raise life-saving funds
Every penny you and your community raise could help fund every single call to our helpline we answer from a young person in 2024. That’s 50,000 potentially life-saving conversations you could help pay for.
You'll also help fund the development of a mental health toolkit for creators, helping people like you look after themselves and their communities.
*We spend 77% of our fundraising on delivering our services, campaigns and community work - and 23% on keeping CALM running and raising more funds, so we can help the hundreds of thousands of people who need our support every year.
Boost donations by involving your community. Try out Tiltify's interactive tools, including polls, rewards and milestones.
POLLS
Put the power in the hands of your community by setting up a donation poll to decide what you do on-stream. It could result in a different hairstyle, in-game decision, or forfeit like consuming some 'delicious' food.
REWARDS
Incentivise your community by offering them something when they individually donate a specified amount to your campaign. These could be virtual (doing a one-minute dance on-stream) or IRL (posting out a sticker or T-shirt). Just make sure it's something you know your community will love.
How to set-up donation rewards
MILESTONES
Celebrate 50% of your goal by eating hot sauce, neck a can of lemonade without burping - or set milestone goals at multiple intervals so they can act as stepping stones towards your ultimate goal. Milestones are an easy way to bring hype and attention to your community as you climb to the top of your goal.
Check out the downloads at the top of this page to make your stream stand out. We've got snazzy (yes, we said snazzy) CALM frames, banners, inlays and other social assets for you to use.
Absolutely! Come say hello to our team and other legendary streamers like you. Get advice, share successes, and make yourself at home.
