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WATCH: The #BestManProject goes Royal

The Duke of Cambridge joined Rio Ferdinand, Loyle Carner, Roman Kemp and more to celebrate the power of friendships as part of the Best Man Project.

After the football banter settled, The Duke discussed his strong relationship with his brother, Prince Harry, and touched on how friends have helped him through good times and bad.
"Guys want to talk. Someone's got to be brave and take the first step to allow the conversation to come to a head."

The Duke Of Cambridge

Research shows men’s social connections can wane over time and social isolation is a growing problem, especially for men over 30, while men are much less likely than women to feel comfortable when a man they know opens up to them.
"We know friendships can have a hugely positive effect on men’s wellbeing, so we’re delighted to have the support of The Duke of Cambridge in shining a light on the important issue of male mental health. Building and maintaining connections with others can be genuinely lifesaving for men, and that’s what CALM’s Best Man Project is all about.”

Simon Gunning, CEO of CALM

An honour many men experience, being a best man is often a shining example of what it means to be a great mate. We ask: why save it for a wedding? The Best Man Project is a helping hand for men who want to feel confident and comfortable being there for their mates. It's a helping hand, a nagging reminder and an exploration all in one – collecting, sharing and inspiring the collective wit and wisdom of best mates all over the country, with updates sent straight to your inbox.
“Friendships are incredibly important for mental health, providing social support, connection and community. The Best Man Project is about celebrating male friendship, and encouraging these to be lifelong, deserving of time, celebration and investment. It is so much better to keep these relationships going in good times, even when Netflix beckons, because it can be super hard to reach out to people one has lost contact with when times are tough.”

Dr Jay Watts, a Clinical Psychologist, Psychotherapist

Join The Best Man Project today for tips, tricks and all sorts of interesting stuff on being a great best mate – sent straight to your inbox.

Worried about someone? Watch our film: 5 steps to help a mate.

If you or your friend are in need of immediate help, CALM's helpline and webchat are open 5pm to midnight every day 0800 58 58 58.

Video production by Bold Content.