On World Mental Health Day 2017, CALM's new ambassador and star of Love Island, Chris Hughes, reveals the true story behind ‘L’Eau de Chris’ bottled water infused with his very own tears. Clue: it's as ludicrous as it sounds...
I'm launching my first ever product in partnership with @Topman
— Chris Hughes (@chrishughes_22) October 9, 2017
Just 24 hours after revealing he was about to launch a new bottled mineral water infused with his own tears, Love Island star Chris Hughes has revealed that ‘L’Eau de Chris’ was, in fact, ludicrous.
At an event hosted this morning to mark World Mental Health Day, Chris admitted that L’Eau de Chris and his shoot with world-renowned photographer, Rankin, was designed to symbolise the fact 84% of UK men say they bottle up their emotions, and to raise awareness for CALM, the male suicide prevention charity for which Chris is now an ambassador.
To mark his new ambassadorship, Chris is today joining forces with CALM and Topman to launch the #DontBottleItUp campaign to show it’s okay for men to open up rather than bottle it up.
Speaking at the launch event in Topman's central London HQ, Chris said:
“Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears. And as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What's really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. I’ve got personal experience of the benefits of opening up and expressing emotion, which is why I want to work with this incredible charity in its mission to making life less miserable for men across the UK. Our message to all guys is: however, you open up, just #DontBottleItUp.”