Stream for CALM
toolkit

Play CALM videos on your stream to show your viewers the difference their donation could make.

Download CALM videos to share

WHAT WE DO & WHY

Let your viewers know what we do and why you're raising money to support our life-saving services. We've put together some key stats and talking points for you to share on stream.

How to talk about CALM

LIFE-SAVING STATS & FACTS

1 in 5 of us will have suicidal thoughts at some point in our lives. Huge, right? Here’s some more of the stats behind suicide. From need-to-know to “holy shit”.

Life-saving stats and facts

Remind your chat about CALM and the vital work we do against suicide with a cause reminder.

Our Offload your Thoughts tool can help you get stuff off your chest. Writing things down is a proven way to manage what you're feeling or facing, so why not encourage your community to try it too?

You're already rocking it as a role model for your own community, so why not ask your chat who they think would make top champions of CALM's cause and help us continue to take action against suicide?

If you're looking for more information, check out JAAQ, where Wendy, CALM's Head of Services, answers any questions your community might have.

Whatever you or your community are going through, the CALM Guides are full of useful advice to help you find a way forward.

Looking for tips to share with your community? From dealing with anxiety to having difficult conversations - CALM's How To's are brimming with useful stuff to share.

Show your community just how simple it is to look out for one another by encouraging them to Tell a Mate today. Because a few small words can make the biggest difference.

Learn how CALM spark national conversations about suicide through award-winning campaigns to help you spark conversations with your own community.

We don't just think gaming helps people, we KNOW it does. Take five minutes to share these articles with your chat and show how they're making an impact against suicide.

Tiltify is a fundraising platform made especially for streamers. It's the best way to get your stream booming and the donations rolling in.

Tiltify's packed full of useful tools and integrations to involve your audience so you can focus on creating that juicy content.

Set up your fundraising page

We get 28,000 calls to our helpline every month. Demand has gone up by 74% since 2020 and it's still rising. No one should have to struggle alone. That's where you come in.

Every £12.20 you and your community raise could fund a potentially life-saving call.*

You'll help us be there for anyone who needs us, no matter what. Listening, talking and helping people who are feeling shit and struggling with life to move forward.

*We spend 77% of our fundraising on delivering our services, campaigns and community work - and 23% on keeping CALM running and raising more funds, so we can help the hundreds of thousands of people who need our support every year.

Boost donations by involving your community. Try out Tiltify's interactive tools, including polls, rewards and milestones.

POLLS

Put the power in the hands of your community by setting up a donation poll to decide what you do on-stream. It could result in a different hairstyle, in-game decision, or forfeit like consuming some 'delicious' food.

How to set up a donation poll

REWARDS

Incentivise your community by offering them something when they individually donate a specified amount to your campaign. These could be virtual (doing a one-minute dance on-stream) or IRL (posting out a sticker or T-shirt). Just make sure it's something you know your community will love.

How to set-up donation rewards

Use Chat Bots to quickly direct your viewers to your fundraising page when you're on stream. Instead of typing out the information every time, set up a Chat Bot to explain why you're streaming for CALM and share your Tiltify page.

For example, you can set your Chat Bot on a timer (e.g. every 10 minutes) or by command (e.g. by typing !Donate).

How to set up a Chat Bot for your fundraiser