The #ITSOKAYTOTALK selfie campaign has gone viral on Twitter, led by Luke Ambler, a 26-year-old Halifax rugby player who was distraught when in April of this year, his brother-in-law died by suicide.
— Luke Ambler (@Ambler09) August 5, 2016
— The Independent (@Independent) August 7, 2016
Luke decided that he wanted to do something, so he set up Andy’s Man Club in Halifax. The group is dedicated to being a safe space for men to talk about how they feel and what’s getting them down. The response has been so overwhelming that he’s now planning to set up clubs all over the UK, with the goal of halving the suicide rate in men. The #ANDYSMANCLUB story was covered by LadBible on Monday. Luke kicked off a viral campaign shortly afterwards – spreading the message that suicide was the single biggest killer of men under 45 and asking people to share their ‘OK selfies’ and nominate five friends.
Since then thousands of people have got on board, including hundreds of rugby players, sports stars like Leon McKenzie and Carl Frampton, authors Irvine Welsh and John Niven and even Ricky Gervais.
Get involved yourself with a selfie and the OK sign, then nominate 5 of your friends and share the stats to let the world know #ItsOkayToTalk
Rugby Union players joined en masse after Luke asked for their support…
— Quade Cooper (@QuadeCooper) August 5, 2016
— Jody Morris (@morriskid) August 4, 2016
— Rugby League World (@rlworld) August 7, 2016
Trainspotters amongst you will recognise the face of this Scottish Author…
— Irvine Welsh (@IrvineWelsh) August 5, 2016
As always, LADBible had our backs and nominated some big-hitters
— TheLADbible (@TheLadBible) August 4, 2016
And Ricky obliged…
— Ricky Gervais (@rickygervais) August 5, 2016
Of course, it’s not just the lads getting involved…
— Rachel Leskovac (@rachelleskovac1) August 4, 2016
— Jade Taylor (@Jadeflorencex) August 2, 2016
First Dates host, Fred Sireiex is an OKAY Cupid…
— Fred Sirieix (@fredsirieix1) August 7, 2016
And the message continues to spread…
— Men’s Health Forum (@MensHealthForum) August 3, 2016
— Belfast Live (@BelfastLive) August 8, 2016
Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless stated, and liability cannot be accepted for such comments. We encourage friendly and constructive debate, but please don't share personal contact details when commenting and exercise caution when considering any advice offered by others. We don’t allow abusive, offensive or inappropriate comments or comments that could be interpreted as libellous, defamatory or commercial and we will remove these without warning as and when we find them.