Kicking off CALM and Topman’s 2019 partnership, The Common Room provides a space for models and the fashion community to re-charge between London Fashion Week shows – with panel talks with the likes of Jamal Edwards, and a CALMzone cinema hosted by NOWNESS.
LFWM can typically be a high-pressure, time-poor environment for all involved, so from Saturday 5th until Monday 7th January, Topman will transform Barber & Parlour on Redchurch Street into a space designed to encourage rejuvenation, recreation and communication for LFWM models and the fashion community. As well as being able to grab some refreshments and complimentary grooming from Murdock, the venue will also act as an open forum to share common experience and encourage conversation around mental health and wellbeing.
Over three days, the venue will play host to a schedule of talks and sessions to engage attendees and provoke discussion around CALM’s work and mental health in menswear; how fashion’s unique pressures affect young men working in the industry, and the changes that need to be made to support them. Following the massive success of campaigns like #Don’tBottleItUp and The CALM Photography Movement, The Common Room kicks off a series of Topman x CALM moments in 2019.
Jason Griffiths, Topshop Topman Communications Director said:
“CALM and Topman have had a strong and longstanding relationship and we are delighted to be entering 2019 in partnership with them; launching The Common Room at LFWM as the first in a series of initiatives. Engaging with our Topman customer and the fashion community, we will be able to identify key moments throughout the year to help drive awareness of this powerful campaign.”
Simon Gunning, CEO of the Campaign Against Living Miserably (CALM) said:
“We’re delighted to be continuing our close relationship with Topman and Topshop by extending this partnership into 2019 and beyond. The Common Room is the perfect snapshot of what CALM is all about: bringing people together over a shared interest – in this instance fashion – and starting an accessible and non-clinical conversation around mental health in an environment that feels natural and positive. Suicide remains the single biggest killer of men under 45 in the UK, but partnerships like this allow us to continue supporting men who may be going through a difficult time in their lives.”
This is a private event, but you can follow the panel events online…
Saturday 5th January – ‘Mental Health in Menswear’ with Jack Guinness, Cat Trathen, Reece King and Ted Stansfield, hosted by James Scroggs of CALM – follow #TheCommonRoom.
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